Why the Creation of Virtual Sales Teams is Imperative in an Increasingly Digital Age

In an increasingly digital first world, it is perhaps inevitable that companies look to technology solutions to solve pain points such as pipeline acceleration before they look at how to fix internal workflows and processes that should be supporting their sales teams. But how many times has a new technology implementation failed to deliver its […]

Intent Data: Its Value to Sales, Channel, Marketing and Business Development Teams

intent data

By Saurabh Rastogi, Chief Product Officer, BNZSA Intent data, ideally enriched with technographic, firmographic and trigger insight, has widespread applications across the broad demand generation machine. Earlier this year, BNZSA launched our Intent Activation Engine to ensure that we and our clients can fully leverage these insights. Here I look at how Sales, Channel, Business […]

Video: The future of account based marketing – demand generation powered by people

Account based marketing

Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]

Demand generation powered by people: the future of account based marketing (Part 2)

Account Based Marketing

In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]