What is the added value of ABM?
In part one of our ABM series, we set out the necessary building blocks needed for a successful ABM campaign. In this second installment, we will delve deeper into the added value of using an ABM strategy in your marketing outreach. By focusing on the three R’s of Reach, Relationship, and Revenue, companies can create […]
What is needed for a successful ABM strategy?
Optimise your ABM strategy using Opportunity Finder to generate customers not leads – Part 1 Account Based Marketing (ABM) is not a new marketing discipline. On paper it sounds like a simple proposition to find and locate the various stakeholders or buying committees within an organisation, to communicate with them when a need is identified, […]
Identify, engage and close key accounts with BNZSA’s Opportunity Finder
It’s a no brainer that sales teams are always going to look for ways to maximise their MQL and SQLs to closed won conversion rates. And as we face further economic uncertainty, it is even more vital for sales and marketing teams to ensure today’s budgets that are heavily scrutinised are invested wisely to secure […]
Virtual Teams: The solution to BDR burnout and the Great Resignation
YouGov recently surveyed two thousand workers for recruitment website, TotalJobs. The results showed that more than 75% of participants had experienced at least one symptom of burnout this year. Two fifths of respondents cited unrealistic workloads as one of the biggest causes of burnout. Many sectors such as travel and leisure, which were hit hard […]
How to build a BNZSA Rocker
By Paul Briggs, Director Global Corporate Development If you know anything about BNZSA, you’ll know that rock music has been a huge inspiration for us. We recently launched our first ever song, Together We Rock, which is an ode to our company slogan, and we refer to every single one of our employees as a […]
Global B2B marketing agency BNZSA records 237% year-on-year revenue growth for Q1 2022
Leading global B2B IT sales and marketing agency BNZSA delivered 237% revenue growth in Q1 2022. This is supported by a headcount increase of 159%, with around 400 employees currently on staff. BNZSA is one of Europe’s largest B2B marketing agencies, delivering sales-ready leads to many of the world´s leading technology brands including Acer, Dell, […]
Recruitment in the ‘New Normal’ – Why Hypercare in HR Counts for Everything
How we work has changed in the last two years – and changed forever. At my company BNZSA, we are fully remote, and the office is now a place where teams only come together to check-in with one another periodically – and then with very strict rules. While this has forced us all to reappraise […]
BNZSA Expands into Asia-Pacific to Deliver Truly Global Demand Generation
BNZSA has built upon its European and Americas operations with expansion into the Asia-Pacific region to provide clients with global demand generation services. At present, all global client lead generation campaigns are being run remotely from Europe but uniquely, delivered by native language speakers. “As a consequence of the outstanding campaigns we continue to deliver […]
BNZSA Launches Programmatic Display to Augment Its Digital, Data and Tele offerings
Programmatic will offer customers the ability to create bespoke audience segments around technographic, firmographic and intent data to promote brand awareness and thought leadership content BNZSA, Europe’s leading IT B2B digital, data and lead generation agency now delivers programmatic display that aims to give customers the ability to deepen relationships with prospects and to enhance […]
The Benefits of Outsourcing Business Development: Free-Up Your Sales Teams so They Can do What They Do Best… Sell
Business development is essential to keeping sales pipelines populated with qualified and nurtured leads – especially in B2B IT sales. But business development representatives (BDRs), or sales development representatives (SDRs) as they are also known, are not made in a consistent mould, and how they are categorised and deployed may differ from one company to […]
