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BNZSA Appoints Seasoned IT B2B Sales and Marketing Leader Paul Briggs as Director, Global Corporate Development

Sinead Conboy

Leading European B2B IT sales and marketing agency, BNZSA, has appointed Paul Briggs as Director of Global Corporate Development to augment its management team and accelerate its hypergrowth trajectory.

BNZSA is one of Europe’s largest B2B marketing agencies and specialises in tele-based demand generation services with more than 100 clients which include Acer, Dell, Fujitsu, HP, Intel, Juniper Networks, Oracle, Samsung and SAP. The company is in a period of sustained growth, recording 274 percent year-on-year revenue growth in Q2 2021 and is forecasting more than 300 percent annual revenue growth by year-end.

Briggs has more than two decades of experience in B2B technology starting as a journalist, then becoming a publisher for leading US, UK and European IT trade publications.

After leaving publishing, Briggs set up his own consultancy business to help marketing, media and technology companies develop a presence in EMEA and APAC and implement successful go-to-market strategies – organically, via partnerships and through mergers and acquisitions.

“I’m extremely excited to welcome Paul to the team – especially at this time of hypergrowth for the company,” said Brahim Samhoud, CEO of BNZSA. “His extensive experience in business development will help us make the right strategic alliances to extend our value proposition to clients as well as furthering our geographical and vertical reach.”

Briggs began his career as a journalist for Computer Business Review and has written for and edited many leading European IT titles within VNU Business Publications, Ziff-Davis, IDG and Reed Business Information. He later became the publisher of leading trade publications including ComputerWorldUK and Computer Weekly

Briggs set up his consulting business, Media Mantra in 2011. One of his first clients was Madison Logic where he was responsible for its EMEA business and then as an employee the General Manager of its EMEA and APAC business. At a Madison Logic he was one of the first suppliers to offer customers content syndication based on intent data. He also helped roll-out an automated platform for account-based marketing. Briggs then moved on to performing a similar pan-European General Manager role at Selling Simplified.

“I’ve worked with BNZSA since its inception and have developed close professional ties with many of the team over the last eight years,” Briggs added. “I’m thrilled to be joining the organisation in a period of rapid growth and innovative development. I’m looking forward to devoting a lot more of my time to growing the BNZSA partnership ecosystem to accelerate its international growth.”

BNZSA in Numbers

  • BNZSA maintains a 95 percent client retention rate.
  • BNZSA delivers $1.5 billion in client revenue pipelines annually.
  • BNZSA’s agents make more than 1.5 million calls a year delivering a 96 percent lead acceptance rate.
  • In 2020, BNZSA generated 49,000 leads for clients.
  • BNZSA delivers a 70 percent lead conversion rate via its proprietary warm hand-over process.
  • BNZSA agents have hosted more than 10,000 warm handover calls so far this year.


BNZSA is a leading EMEA marketing agency specialising in demand generation services with a team of more than 300 who are experts in delivering qualified, sales-ready leads. It was established in 2013 and has grown rapidly over eight years. The company is based in Madrid, Spain, and has offices in the UK, France and Morocco. It invests heavily in its agents who are all native language speakers and deliver client campaigns in 16 languages globally. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin its value proposition. It built its own bespoke CRM platform, and is a pioneer in the use of AI, NLP and ML technologies.


Clive Savage, Vice President, Communications, BNZSA, clive@bnzsa.com, +44 (0)203 7394982, +44 (0)7951 328740

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