White-BNZSA-Anteriad
We're incredibly excited to announce that BNZSA  has been acquired by Anteriad.
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LEAD GENERATION

QUALITY CONVERSATIONS
MQL, SAL, SQL, HQL, BANT. It doesn’t really matter what acronym we choose; we know that the best leads come from great conversations with the relevant decision makers in the right moments.
We’re out in the market all day, every day, engaging with your future buyers. With the support of our Data and Digital teams, we get to know their pain points, installed base, buying cycles and decision-making processes inside out. This means we can adapt messaging as needed and offer a truly personalised experience.
one of emea's largest call centers
1.5m
calls per year
15
languages spoken
48,782
leads generated in 2020
96%
lead acceptance rate
PEOPLE BUY FROM PEOPLE
We have around 900 conversations a day with IT buyers
90% of our conversations are conducted by native speakers
We provide comprehensive sales coaching and IT training
AI-based natural language processing to monitor compliance, tone and language in real time
Full integration with our Data and Digital teams for the best insights
SERVICES AT A GLANCE
Wherever you are in the selling cycle, we’ll provide a sustainable pipeline to support your objectives.
If you’re looking for top of funnel content syndication, we’ll provide fully GPDR-compliant leads with validated contact information. If you need fully qualified sales leads, we can deliver leads with a 70% chance of conversion to revenue.
Lead Qualification
Content syndication
Lead generation
Outsourced business development / inside sales
Fully integrated accoundt-based marketing
Channel recruitment and activation
POWERED BY PEOPLE
Our agents are supported by:
Data planners & strategist
Digital marketers
Coaches
Quality control
Project managers
Messaging & communications experts
LEad qualification
One of the most frequent challenges our clients face is that their digital and event-based leads need some degree of qualification before being sent to sales. Even prospects who have completed an online form after an extended online journey may not be the prospects that our client’s sales team really want to speak with.
Similarly, many of our clients hold large databases of leads that have either not been successfully followed up, or who, when acquired as a lead indicated that they did not have a live project at that time.
We can help you:
Convert unqualified leads into sales ready leads
Fast track hot leads to sales
Ensure that sales teams only speak to the prospects they want to talk to
Further profile leads so that the prospects marketing journey / experience can be optimised
Cross sell services
Ensure the fidelity of every lead generated by digital
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FULLY INTEGRATED
ACCOUNT BASED MARKETING
Good agents beat bad digital; good agents complement good digital. In short, every ABM campaign should involve humans.

The best campaigns begin with a great dataset, enriched with account information by our data team who can supply firmographic and technographic data as well as intent signals. Initial outreach might be digital, supported by human touchpoints along the way.

Lead qualification is a good example of using people early in an ABM journey, while inside sales agents / BDRs are a good example of using them towards the end. Our signature Warm Handover process makes the final connection between a prospect and your sales team and has 70% lead to revenue conversion rate.
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LEARN MORE ABOUT
our services

data

All the best campaigns start with the best data

opportunity finder

Optimise your pipeline generation strategy - identify, engage, and close key accounts with Opportunity Finder

digital

Activate the data and reach out to your audience

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