BNZSA expands offices across Europe with the BNZSA Passport Programme

Like the majority of companies in March 2020, we had no option but to transform our working environment to fully remote practically overnight when stringent lockdown measures were announced by the Spanish government on a Friday afternoon.

This was no easy feat considering we had always been a fully office-based company, but over the course of a weekend, we managed to get over 100 offices up and running across Madrid by the Monday morning. 

It was a steep learning curve, but since then, we have adopted a blended approach to office based and remote working. Our employees still come to the office regularly, while also benefiting from the flexibility of working from home.

“People” is our first core value, and we’re committed to creating a supportive, and flexible working environment. Here’s what remote working looks like for us now:

Team Days

Our Madrid-based teams have the flexibility to work from home, but with set weekly team days in the office. This allows our Rockers to have the chance to catch-up with their colleagues in person, while still benefitting from a hybrid work environment.

Roadie Program

Our Roadie Programme is another example of how our workplace has evolved. We call Madrid home, but we wanted to open the market to aspiring Rockers across Spain. Our Roadie Programme, which was initially launched in 2022, allows Rockers to work remotely from anywhere in Spain once they complete their first week of onboarding in our HQ. Our Roadies come back to visit on quarterly trips to Las Rozas where they can catch up with their teammates for some team building.

BNZSA Passport

The BNZSA Passport allows our Rockers to work remotely from anywhere in Europe for up to 20 days a year. Whether it is to retreat from the summer heat of Madrid by spending some days by the beach, or to spend much needed time with family, the BNZSA passport allows Rockers to set up shop across Europe either in a 20-day block or in weekly increments.

Another of our four core values is “Change the Industry”, and this starts with making BNZSA, powered by Anteriad a great place to work for our Rockers. Our Roadie and Passport Programmes are another example of how we’re breaking the mould of what it means to work in the world of B2B marketing.

If you’d like to join the band, check out our vacancies on talent.bnzsa.com.

Opportunity Finder gets a Promotion - Introducing the BNZSA Promoter Programme

The latest service offering available from BNZSA’s Opportunity Finder end-to-end revenue framework.

Against a backdrop of recession, inflation, and staffing cutbacks, if a company could approach you and offer you the chance to continue to grow your business well above the market average and in double digits, what would you say?

“Impossible?” “Very unlikely?” Or “Are you finally giving me those Glengarry[1] leads?”

Well, it’s not just closers who get the coffee under the BNZSA Promoter Programme, (BPP) it’s the entire company, because BNZSA Promoters mean business!

What is the BNZSA Promoter Programme?

The B2B equivalent of Internet ‘influencers,’ BNZSA’s Promoter Programme is a service that fits under the umbrella of its Opportunity Finder Framework and run by highly trained specialists who work with end users and channel partners to inform them and educate them about a client’s hardware, software, platform and service solutions.

These promoters are multilingual and can serve multiple markets, so are ideally placed to help companies that are looking to land and expand in new territories quickly and effectively without the need to hire full-time staff or set up offices.

They also work with our client’s channel partners. The strategy here is to drive scale of adoption and proactive selling through training and co-selling. The programme is closely aligned with BNZSA’s traditional marketing campaigns.

Reach parts of the market other programmes cannot reach!

The differentiator for the BPP is that it’s designed to reach the parts of the market not covered by the client’s direct or BNZSA’s direct sales teams and is agile like a special forces unit that can react to quickly to changing field conditions, like tactical moves by competitors.

BNZSA's diverse, international team with 26 languages spoken natively supports global coverage depending on the clients needs and priorities. We currently offer this service across EMEA, US and APAC markets, with coverage in the Middle East, Africa, and countries such as Canada, Japan, Australia, and India.

The goal of the programme is to increase unit volume sales of a product or increase adoption of client services directly and indirectly. The primary focus of the BPP is on the mid-market and public sector, areas which are not covered by the enterprise sales teams.

The target audience for BPPs are: ITDMs, Value Added Resellers (VAR), Systems Integrators (SI), Managed Service Providers (MSP), Original Equipment Manufacturers (OEMs) and Local OEM’s.

infographic-promoter-Vpro

Promoter Responsibilities

The key responsibilities of a BNZSA Promoter are:ç

Reporting Metrics and Cadence

BNZSA Promoters are expected to fulfil the following reporting responsibilities:

Additional expectations

Each promoter is expected to actively work with a group of 5 to 10 resellers (usually agreed by BNZSA)

Support 1-2 partner events (OEM, Distributors, resellers) per qtr. 

Support 3-5 end customers leads per week by

Generate 1 end customer lead per week.  Advocate, train and matchmake with reseller.

Discuss BPP proof of concept, pilot and then full deployment with 2 prospects per month.

Develop 2 case studies per year in partnership with BNZSA’s Digital and Creative team.


[1] Glengarry Glen Ross: Glengarry Glen Ross is a 1992 American drama film written for the screen by David Mamet from his 1984 Pulitzer Prize winning eponymous play.

Get the right audience to your Event with Opportunity Finder

Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts.

Tips for get the right audience

Before Covid, many companies used to run or attend many successful Face to Face (F2F) events, where they could attract potential customers to stands, evangelize products and solutions via keynote speaking and workshops or by hosting lunches and dinners to better understand the needs and requirements of their potential and existing customer base.

Anyone who has attended an event as a sponsor or paying for some event real estate will tell you, F2F events are hard and difficult to get the right people to attend. Delegate list data is very perishable and even when you generate what you may consider a decent number of registrations, factors like location and weather can have a negative impact on footfall.

Events in a hybrid world

With the shift to hybrid and remote working, fewer workers are commuting to traditional places of work or have digital means and telemarketing ways of attracting prospects and adopted video conferencing to identify needs and present potential solutions. These factors have also had an impact on the attendance of events as well as the health concerns of attending events with hundreds or thousands of people.

But, as fears over Covid have gradually lessened as cities all over the world return to normal, so have events started coming back as an important part of marketing spend and pipeline generation.

Using Opportunity Finder to find and engage the right audience

Opportunity Finder is powered by people and backed by data and digital solutions making it the ideal service for event outreach strategies to truly maximise your ROI.

The five pillars of Opportunity Finder can be used to:

1.- Verify Target Account Lists

By using our first and third-party data you can verify old delegate lists or Target Account lists to ensure data is up to date and accurate, as well as enriching your database with key insights and intent data about your target accounts.

2.- Identify buying committees

Our Contact Findr service finds the right contacts and the buying committees at your Ideal customer profiles in order to start nurturing them with highly relevant and personal content to encourage them to come to your event.

3.- Secure prospects' consent

Our Consent Buildr and Programmatic advertising offerings can simultaneously build brand awareness, awareness of the event and allow you to gain attendees consent to be contacted pre-event. This is crucial to nurture attendees before the event, particularly if it is a time away.

4.- Engage pre-event

Enlist support from our teams of BDRs to help validate prospects from other sources, e.g., social media or LinkedIn. They can have conversations with prospects on your behalf about the benefits of the event and at the right time look to set up face-to-face meetings at the event.

5.- Post-event follow-up

Follow-up after an event is imperative to generate true ROI. Our teams of BDRs and SDR can contact attendees post-event to verify their needs. Using our WHOTM method, attendees who are Sales-Ready can be invited to a three-way call with our BDR and a sales representative from our client, to convert a visit to your booth, to a closed-won deal.

Close the deal with Opportunity Finder

Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts.

Tips for close the deal

Opportunity Finder helps you secure valuable sales opportunities to add to your pipeline, but how can it help close and guarantee revenue?

Our teams of BDRs and SDRs not only give support for pipeline generation, but our SDR-Sales-as-a-Service offering allows you to avail of SDRs who act as a full-time sales resource who handle the deal throughout the entire sales cycle.

How to close the deal with Opportunity Finder:

BDR-as-a-Service:

BNZSA’s BDR-as-a-Service is designed to both enhance the functions of your in-house BDR team, while also giving instant resources and multilingual support to generate credible and compliant opportunities that are more mature in the sales cycle. Our BDRs can profile accounts, follow up on digital activity, qualify leads and identify decision makers and buying committees gaining additional contextual insights through their conversations.

Those identified as a sales ready opportunity are then invited to a Warm HandoverTM call, a three-way call brokered by the BDR between the prospect and client. BDRs are leased on a time-based model, can have a client email, and call on behalf of the client. Training in the product or service by the client is recommended before deployment.

SDR-as-A-Service:

Like the BDR-as-a-service model, the SDR- As-A-Service” model provides an SDR who is effectively a full-time sales resource for the client. Essentially it is a “sales-as-a-service” offering, with a fixed fee and commission pricing structure.  

The key difference between the BDR and SDR models is that the SDR handles the entire sales cycle, generating closed sales and revenue with an agreed commission structure to create a strategic partnership. 

BNZSA’s team of BDRs and SDRs can support 26 languages with native speakers that allows clients to instantly ramp up in new territories, achieve a lower cost of sale and see quick, sustainable, and measurable ROI to investment. 

In short, Opportunity Finder is designed to offer our clients a strategic partnership that works because our client’s success is BNZSA’s success.

With face-to-face events back in full flow for the first time since pre-Covid, our final installment of our Opportunity Finder series will detail how using BNZSA’s services can help you to identify, and engage the right people at upcoming events.

Engage your prospects with Opportunity Finder

Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts.

Tip for engage your prospects

So, we’ve done the research to find who is in market, who are the decision makers we need to speak to and most importantly, we have gained their consent to contact them. How can you now engage your prospects with Opportunity Finder?

Once a prospect shows interest and you have gained their consent, quick and proactive follow-up via digital and human outreach is vital to maximise the momentum of the opportunity.

How to engage contacts with Opportunity Finder:

Using Opportunity Finder, you can connect and engage with decision makers by deploying the right strategies across the digital and telemarketing toolbelt.  

Ultra Nurture:

Companies often find that prospects can get stuck in the middle of the funnel without ever converting. Ultra Nurture ensures prospects stayed engaged through retargeted programmatic advertising and email nurturing to drive contacts to specially curated content hubs to further educate them about your products and services.

Lead Verifyr:

In many cases, volumes of leads that have been generated cannot be magically or instantly nurtured to be sales ready. This doesn’t mean the prospect is not interested in the product or service, they might not have budget, working on another project or simply might need a bit more information to make a decision. In this case, Lead Verifyr can set aside any leads that may be sales ready and then look to set up three-way ‘Warm Handover’ call between BNZSA, the prospect and the client or put them into nurturing tracks where we can send more information and revisit them at a later stage, reducing the wastage many companies go through when purchasing the same lead potentially from another supplier further down the line.

Our Ultra Nurture and Lead Verifyr services are powered by highly trained BDRs and SDRs, with 26 languages spoken natively by our employees, so you can land and expand in new territories or support in-house sales resources.

In the penultimate blog in this series, we will break down how to Opportunity Finder can help you finalise sales, generating actual closed revenue as well as a strong pipeline.

Ignite the lead gen eco-system with Opportunity Finder

Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts.

Tips for Ignite the lead gen eco-system

In the first two segments of this blog series, we establish the importance of building a robust database complete with company information, intent insights, and prospect contact details. But how do you ensure that your messaging lands with this database?

Now you need to ignite the lead generation eco-system to increase brand awareness among your target audience, but more importantly it is vital to gain clear user consent to engage and regularly communicate with customers and prospects.

How to gain consent from your prospects:

Opportunity Finder allows you to gain consent with different methods:

Consent Buildr:

GDPR and other privacy regulations are a non-negotiable when it comes to generating a database of consented contacts. Consent Buildr takes the uncertainty out of compliance as we gain the prospect’s consent on your behalf, meaning that once opportunities are found, they can be legitimately followed up.

With Consent Buildr our team of business development representatives (BDRs) will call and confirm that there is genuine interest from the prospect and that they are happy to receive relevant information.

Programmatic advertising:

When integrated correctly, focused digital campaigns can be integral towards achieving specific goals throughout the sales cycle. We offer Programmatic advertising services which can drive targeted contacts to landing pages where they digitally consent to opt-in.

Once consent is gained either through digital or telemarketing, you can ignite the lead generation universe and increase brand awareness and customer education with targeted content and messaging for contacts who are ready to be engaged.

Part 4 of this series will discuss how BNZSA, powered by Anteriad’s services such as Content Creatr, Lead Verifyr and Ultra Nurture can help you take the next steps to fully engage your prospects.  

Find the right people with Opportunity Finder

Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts.

how to find the right people

As we discussed in part one, data is the core foundation to a successful marketing campaign. But enriching your database with all the company data and intent insights in the world is a futile exercise if you don’t know who the right people are to speak to in your target accounts.

From influencers to decision makers and budget holders, there are many touch points and contacts along the pipeline that make a sale possible, and finding the right people is crucial to influence a company that fits your ideal customer profile (ICP).

BNZSA, powered by Anteriad’s Contact Findr service aims to reduce the time involved trawling through platforms like LinkedIn Sales Navigator and other similar resources so you can target the right people at the right time with the right message and discover the buying committee.

Finding the right ICP:

When we enrich a database, this often populates company information, but lacks insights into the actual people and profiles you want to reach. Contact Findr is powered by our Data Researchers who complete contact records manually using public domain resources such as LinkedIn Sales Navigator, Zoom Info, Hoovers etc. saving you time trawling through multiple platforms.

By combining the intent insights gathered in the “Enrich” stage, and contact information in the “Find” stage, you have a complete, tailor-made database with accurate information of the people you want to target.

Now you have a complete database that’s ready for the next step of Opportunity Finder – “Ignite”.

Come back for part three where we will discuss how you can use Opportunity Finder to ignite the lead generation eco-system and generate the first touch points with your prospects.

Enrich your customer data with Opportunity Finder

Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts.

How to enrich your customer data

Businesses are always trying to crack the code of getting better return on investment (ROI) from marketing spend, and with growing uncertainty over the current economic climate, finding ways to optimise budget for best results is key.

Pipeline generation and activation requires applying various strategies along the full sales funnel to fully engage and convert prospects to opportunities effectively.

This first instalment of a six-part blog series will delve into the first element of Opportunity Finder’s key pillars – Enrich – defining the importance of data to set your campaign up for success. Each blog will show how each step was designed with revenue generation in mind to identify real opportunities, not just leads that sit stagnantly in the pipeline or are discarded.

Data Science in B2B marketing:

When it comes to developing a valuable B2B marketing strategy, it goes without saying that accurate data is key to building a sturdy foundation. Companies can often fall at this first hurdle – they struggle with siloed, inconsistent, and incomplete data. In the data science world, garbage in i.e., poor quality data, is garbage out that lacks actionable insight.

Better decisions start with better data, so Opportunity Finder starts with data to derive the information needed to select the right contacts to accurately target our client’s messaging. We use our first party and intent data enhanced with technographic and firmographic data to optimise outreach from the offset.

In a fast-paced marketing and sales environment, it’s crucial to strategically direct your resources to where they will have the biggest impact.

Usually, a wide range of data is analysed to reach informed decisions, help define Ideal Customer Profiles (ICPs) and identify high potential opportunities more accurately.

Insights are gathered from first and third-party data sources to enrich your database with key information and intent data about your target companies, so you are fully equipped to understand what influences your prospects buying behaviours so you can adapt your outreach strategy from the outset.

Part Two will spotlight the second pillar of Opportunity Finder – “Find” – and will showcase our Contact Findr service which can help you pinpoint the right people and buying committees to speak to.

Save up to 44% in costs by switching to BNZSA, powered by Anteriad’s new SDR-Sales-as-a-Service model.

First, we had the pandemic. Second, we had the great resignation and quietly quitting and more recently we have seen swathes of layoffs in the Tech Industry that started in Q4 last year and has added another 170K to the disturbing tally in Q1 this year, according to Layoffs.fyi

Unfortunately, this trend looks likely to continue in 2023 as the economy worsens through inflation, the fall in dominance of the petro-dollar[2] and other geopolitical factors that are putting unprecedented strains on energy bills, supply chains and the overall cost of living.

These above factors have contributed greatly to the number of vacancies for SDRs and BDRs in company sales forces or removal of roles for companies that need to downsize. This in turn is putting a lot of pressure on incumbent teams that are picking up the extra work left by vacating colleagues. Burn out across the board, is rife.

In fact, many industry watchers have noted in the last couple of years, sales staff are facing higher levels of burnout than ever before. In part due to high pressure to reach targets in an unpredictable market, this has led to voluntary sales departures reaching 67% in recent years. This causes an additional level of uncertainty when it comes to staff retention and return on the investment when sourcing talent. 

And prospective employees and employers know this, with strong candidates currently having up to five offers from rival companies in their back pocket to strike the best deal.

But paying over the odds for a candidate that doesn’t work out after their three-month probation can be even more costly for companies and the process of recruiting a replacement could take a further few months leaving the company without revenue or resource for a potential six months or more.

According to career planning site Zappia, the average cost of a bad hire is $14,900, or 30% of the hire’s yearly salary.  

Even when a candidate looks likely to fit the bill, the overall package offered to a) beat the competition b) incentive the candidate such as points in the business, health membership, gym membership and the other hygiene factors like hybrid work- all add to the overall oncosts of that FTE. And we haven’t even mentioned the costs of software licences, IT equipment for that person to do their work.

BDR and SDR Sales-as-a-Service

For all of the above reasons, BNZSA has introduced its Revenue or SDR-Sales-as-Service Model (SDR-SaaS) to help companies to maintain healthy resourcing levels to facilitate pipeline acceleration, backfill vacancies with temporary or longer term non-full-time employees, and to manage the entire sales process and contribute to a sales number and target.

Soft launched in late 2022, SDR-SaaS model builds on BNZSA’s successful time based BDR model, where customers are billed on the time of the agent rather than a traditional cost-per-lead (CPL) basis.

Based on customer feedback, the BDR model was introduced to help our clients back fill existing teams due to unfilled vacancies or more cost-effective way to maintain staffing levels or to land and expand in new territories, thanks to BNZSA’s 26 native language speaking capabilities.

With a BDR approach, BNZSA reps either calling from BNZSA on behalf of the client or as a white label service, can tailor each conversation to the account or individual and engage prospects in a conversation about their business, growth plans, challenges, and opportunities.

Each prospect is nurtured and ‘account managed’ so that even if they are not ready for a sales conversation at the time of call, we have an open door with them with consent and can re-engage at the right time.

When sales ready prospects are identified from nurtured tracks, they are invited to a three-way meeting called a Warm HandoverTM (WHO) with our client’s sales rep. 

Based on BNZSA’s internal research, conversion rates are up to 300% higher using the WHO approach compared with a traditional BANT / appointment booking.

As well as identifying potentially sales ready opportunities, BDR agents also make an average of 80-100 calls a day; send out 15-25 daily emails and 20-30 LinkedIN interactions and can perform other tasks such as verify leads that might have been generated via social media, for example. In all 20 days a month are dedicated to the client team.

Originally, many of our clients felt that supplementing existing teams with BNZSA BDRs would be a temporary measure until the economy picked up after Covid, but due to other geopolitical factors such as the energy crisis and resulting inflation, many of our clients were not only retaining and expanding levels of BDRs they were also asking if these BDRs could play an even greater role as a fully fledged SDR resource that can not only find sales ready leads, but also close them too! We said yes and the SDR-as-a-Service model was born with all the same benefits of a BDR but also revenue to agreed targets.

Total cost of ownership of sales resources

Using recruitment site Glassdoor data as a benchmark, we compared not just the basic salaries and OTE earnings with using our BDR and SDR agents as a service, but also calculated the total cost of ownership of overall compensation with all the oncosts associated with hiring a FTE BDR and SDR. The savings we calculated were significant.

First, we looked at a number of agency level jobs for account managers, that might be deployed in generating sales pipelines, we found an average salary from a number of posts for an entry level account manager role. Using the same methodology, we did the same for an enterprise sales resource at large IT software and hardware company and also for a large cloud supplier. We logged the average salary between a few companies. We also logged either the bonus or OTE commission level to the basic salary to arrive at a total for compensation compared with engaging with a BNZSA BDR or SDR.

Differents graphics about true cost of ownership of SDR

In terms of oncost assumptions:

For other hygiene considerations, we assumed that in order to attract the best candidates they would need to offer:

On top of these oncosts there are the actual equipment costs and software licences needed for the FTE to be able to perform their assigned duties such as physical IT hardware, laptops and phones and the various per seat licenses that come with accessing CRM systems and sales and data tools such as LinkedIn.

In addition to the cost savings, the SDR-SaaS representative is also tasked with a revenue number that doesn’t kick in until after three months, so not only are there significant cost savings versus hiring an FTE, the SDR that can also receive specific training by the client can also contribute to the overall number and hopefully allow the client to ride the current storm and come out stronger on the other side.

BNZSA Spotlight:

True cost of ownership of an FTE: 

  1. Compensation: Between €70-200K
  2. Equipment: circa €30K depending on equipment and licenses
  3. Benefits: from €30K including mandatory pension scheme, paid holiday and sick leave

BDR-as-a-Service:  

BNZSA BDRs work on a time-based model, where the client typically pays for 20 days a month depending on their needs. The use of BNZSA’s data services is included in the BDRs time-based fee at no extra cost. As the BDR works in a waterfall model, this allows for a deeper engagement with prospects. 

The BDR can be trained by the client in the unique selling points of the product or service, understand who an ideal customer is and can work with the client on a script to ensure brand protection and management.   

SDR Sales-as-a-Service:  

Like the BDR-as-a-service model, the SDR- As-A-Service” model provides an SDR who is effectively a full-time sales resource for the client. Essentially it is a “sales-as-a-service” offering, with a fixed fee and commission pricing structure.   

The key difference between the BDR and SDR models is that the SDR handles the entire sales cycle, generating closed sales and revenue with an agreed commission structure to create a strategic partnership.  

Total cost of ownership of BNZSA BDR or SDR:

Unlike the case of an FTE, by using BDR or SDR “Sales-as-a-Service”, companies can eliminate the costs associated with equipment and benefits for sales staff and minimise the risk of a “bad hire”, generating up 44% more ROI.

Additional reporting by Sinéad Conboy.


[1] Costs compared to a Full Time, Employee (FTE)

[2] Until recently oil was priced and bought exclusively in US dollars having a positive effect to that currency and subsequent economy.

Anteriad acquires BNZSA: A message from BNZSA's CEO, Brahim Samhoud

It has been ten years since BNZSA was founded. Our goal from Day 1 was always to be a disruptive force capable of changing the B2B marketing industry for the better. And we have achieved that.  

Over the last decade, BNZSA has brought multiple ground-breaking innovations to the market such as The Warm HandoverTM, Opportunity Finder, and most recently Knowledge Exchange, which is still in its pilot phase. Our service offering has evolved over time based on our first-hand experience in the market, allowing us to provide services backed by both first- and third-party data, as well as the crucial element, human intelligence, to revolutionise pipeline generation strategies for leading IT companies. 

We invested heavily in our global culture. We have been able grow our global presence with offices based in Spain, UK, France, and Morocco, with teams covering EMEA, Middle Eastern, US, Australian and Japanese markets.  

BNZSA has big ambitions for the future; this presented us with two options, either we continued this journey alone and took the risk that it will take another ten years to develop better integrated global offerings, or we looked to partner with a company whose ambitions and values align with ours.  

This is where Anteriad comes into the picture, and on Friday, 31 March, 2023 the deal was finalised for Anteriad to acquire BNZSA.  

So, what does this mean for BNZSA? We will now operate as BNZSA, powered by Anteriad, as a separate division of Anteriad and I will remain as CEO of BNZSA.  

I am thoroughly impressed by what Anteriad has managed to achieve in the B2B marketing space, especially their tech and data stack, such as the Anteriad Marketing Cloud. Our services are entirely complementary. While Anteriad focused on developing their technology and data driven solutions, we focused on the human offering. Anteriad has a strong presence in the US and India, while BNZSA is driven by a multi-cultural team of more than 300 people, speaking 26 languages natively, giving us a truly international presence with the power of understanding cultural nuances in different markets. Our European base gives Anteriad more direct access to the EMEA markets, expanding its sales reach and accelerating its growth in EMEA.  

This acquisition is great news for the industry. By combining our forces, we are integrating the best of both worlds to create the most comprehensive sales and marketing stack that the market has seen. I am thrilled to have found the right partner who can bring BNZSA to the next level, and it’s been great to see how Anteriad’s client obsession mirrors ours. I look forward to supporting our incredibly talented teams to innovate and grow.  

I want to take this opportunity to thank everyone who has been a part of BNZSA’s journey, both past and present. We would not be in this position today without the dedication and hard work from our Rockers, support teams, management, and incredible leadership team. Your support has been second to none to drive BNZSA’s success this far, and I am excited to see where this next chapter takes us.  

Together, I have no doubt that Anteriad and BNZSA will take B2B marketing to a whole new level, driven by data and powered by people. Anteriad and BNZSA – Together We Rock! 

For more information about the acquisition please see anteriad.com.