Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts.
In the first two segments of this blog series, we establish the importance of building a robust database complete with company information, intent insights, and prospect contact details. But how do you ensure that your messaging lands with this database?
Now you need to ignite the lead generation eco-system to increase brand awareness among your target audience, but more importantly it is vital to gain clear user consent to engage and regularly communicate with customers and prospects.
How to gain consent from your prospects:
Opportunity Finder allows you to gain consent with different methods:
- Consent Buildr:
GDPR and other privacy regulations are a non-negotiable when it comes to generating a database of consented contacts. Consent Buildr takes the uncertainty out of compliance as we gain the prospect’s consent on your behalf, meaning that once opportunities are found, they can be legitimately followed up.
With Consent Buildr our team of business development representatives (BDRs) will call and confirm that there is genuine interest from the prospect and that they are happy to receive relevant information.
- Programmatic advertising:
When integrated correctly, focused digital campaigns can be integral towards achieving specific goals throughout the sales cycle. We offer Programmatic advertising services which can drive targeted contacts to landing pages where they digitally consent to opt-in.
Once consent is gained either through digital or telemarketing, you can ignite the lead generation universe and increase brand awareness and customer education with targeted content and messaging for contacts who are ready to be engaged.
Part 4 of this series will discuss how BNZSA, powered by Anteriad’s services such as Content Creatr, Lead Verifyr and Ultra Nurture can help you take the next steps to fully engage your prospects.