How Data Enrichment Can Generate Better Leads

data enrichment

Gina Goanta, Chief Data Officer, BNZSA Data enrichment is an often-overlooked area of B2B marketing strategy. But why? It’s time consuming and doesn’t give the adrenalin hits of getting straight out in the market. But without it your marketing, business development and sales teams will really miss out. Enriched data can give you: Better content […]

Intent Data: Its Value to Sales, Channel, Marketing and Business Development Teams

intent data

By Saurabh Rastogi, Chief Product Officer, BNZSA Intent data, ideally enriched with technographic, firmographic and trigger insight, has widespread applications across the broad demand generation machine. Earlier this year, BNZSA launched our Intent Activation Engine to ensure that we and our clients can fully leverage these insights. Here I look at how Sales, Channel, Business […]