Recruitment in the ‘New Normal’ – Why Hypercare in HR Counts for Everything
How we work has changed in the last two years – and changed forever. At my company BNZSA, we are fully remote, and the office is now a place where teams only come together to check-in with one another periodically – and then with very strict rules. While this has forced us all to reappraise […]
The Benefits of Outsourcing Business Development: Free-Up Your Sales Teams so They Can do What They Do Best… Sell
Business development is essential to keeping sales pipelines populated with qualified and nurtured leads – especially in B2B IT sales. But business development representatives (BDRs), or sales development representatives (SDRs) as they are also known, are not made in a consistent mould, and how they are categorised and deployed may differ from one company to […]
Why the Creation of Virtual Sales Teams is Imperative in an Increasingly Digital Age
In an increasingly digital first world, it is perhaps inevitable that companies look to technology solutions to solve pain points such as pipeline acceleration before they look at how to fix internal workflows and processes that should be supporting their sales teams. But how many times has a new technology implementation failed to deliver its […]
How Data Enrichment Can Generate Better Leads
Gina Goanta, Chief Data Officer, BNZSA Data enrichment is an often-overlooked area of B2B marketing strategy. But why? It’s time consuming and doesn’t give the adrenalin hits of getting straight out in the market. But without it your marketing, business development and sales teams will really miss out. Enriched data can give you: Better content […]
Intent Data: Its Value to Sales, Channel, Marketing and Business Development Teams
By Saurabh Rastogi, Chief Product Officer, BNZSA Intent data, ideally enriched with technographic, firmographic and trigger insight, has widespread applications across the broad demand generation machine. Earlier this year, BNZSA launched our Intent Activation Engine to ensure that we and our clients can fully leverage these insights. Here I look at how Sales, Channel, Business […]
