Channel your MDF investment into Virtual Teams 

VARs and Distributors that want to beef up lead generation activity and accelerate pipeline growth, are increasingly looking to adopt virtual selling teams to add instant BDR resources to ramp up pipeline for vendor partners.  Direct vendors and suppliers that utilise internal teams of business development resources (BDRs) are not the only ones looking to […]

Lead Qualification – make your pipeline work harder

The challenge faced by sales and marketing teams Marketing teams work hard to produce a healthy pipeline of leads for sales teams to nurture. They commission lead gen services from a range of agencies who are able to generate simple opt-ins through to MQLs, with a typical cost of €50-60. However, with thousands of leads […]

How pre-IPO companies can meet global revenue targets

When companies look to enter an Initial Public Offering (IPO), revenue targets are of course crucial for potential investors. An area that can be especially challenging can be requirements to generate a certain percentage of revenue outside of local markets. This is considered to demonstrate long term growth potential and validate a successful IPO. For […]

Virtual Teams: The solution to BDR burnout and the Great Resignation

YouGov recently surveyed two thousand workers for recruitment website, TotalJobs. The results showed that more than 75% of participants had experienced at least one symptom of burnout this year. Two fifths of respondents cited unrealistic workloads as one of the biggest causes of burnout.  Many sectors such as travel and leisure, which were hit hard […]

Applying Decision Science in B2B Marketing

This is the final instalment in our 3-part blog series on Decision Science in B2B marketing. In the previous editions we defined Decision Science, why you should implement this approach in your B2B marketing strategy and what type of questions you can answer using Decision Science. This edition will focus on BNZSA’s newly established Decision […]

Questions answered by Decision Science in B2B Marketing

This is the second instalment of our Decision Science blog series. In this edition, we will explore what type of decisions can be influenced and what questions vendors can be addressed by applying a Decision Science approach. What questions can be answered by implementing a Decision Science Strategy? In Part 1, we discussed why you […]

Defining Decision Science and its value in B2B Marketing 

Since launching our Decision Science practice, we have received a lot of interest regarding Decision Science, what it is and how it can be beneficial in B2B marketing. This will be the first instalment of a three-part blog series where we will discuss the distinguishing aspects of Data Science and Decision Science, its value in […]

How to build a BNZSA Rocker

By Paul Briggs, Director Global Corporate Development If you know anything about BNZSA, you’ll know that rock music has been a huge inspiration for us. We recently launched our first ever song, Together We Rock, which is an ode to our company slogan, and we refer to every single one of our employees as a […]

Intel veteran, Marc Beckers, joins BNZSA to provide expert technical consultancy and training

After 23 years as a technical consultant at Intel, Beckers has been hired to provide technical advice, coaching and the benefit of his wealth of experience of existing and modern technologies and architectures to BNZSA’s senior Business Development Representatives (BDRs)  Leading European B2B marketing agency, BNZSA has appointed Marc Beckers as IT Training & Onboarding […]