9 YEARS ROCKING WITH BNZSA

June is a special month here at BNZSA. Why? It's our birthday!

Because 9 years ago in a small garage in the South of France, BNZSA was born. With an ambition to change the lead generation industry, our founder and CEO, Brahim, started on the path to make BNZSA what it is today – a leading B2B sales and marketing agency in delivering campaigns for some of the best-known IT brands in the world.

https://www.youtube.com/watch?v=6NY_9u37Sv8

The Team

From humble beginnings in 2013 when our founder Brahim Samhoud was working as a one-man band, to now in 2022 rocking as an ensemble of more than 400 employees across Spain, UK, France and Morocco, we wouldn't be here today without all the hard work and dedication of every single person who contributed to BNZSA's success along the way.

From our business development representatives, coaches, data scientists, digital marketers, software developers and more, we are grateful to have such a huge pool of talent that will drive our growth to the next level.

It’s incredible to have such ambitious and skilled individuals choosing to spend part of their career with us. We also have a growing alumni network and we're excited to see how they're spreading the BNZSA spirit into our industry and beyond!

Our clients and partners

Over the last 9 years we've had the pleasure of building and developing strong relationships with key players in the IT industry. To the clients that trusted us in the beginning, and took a chance on a small player, thank you for being part of our exciting journey.

Our clients and partners have not only helped to develop our network, but by working together, building strong connections, and looking for creative ways to address new problems, our clients have been pivotal to our continued innovation and growth.

Their trust and commitment to us have allowed us to build new departments, launch new products and services and invest in new technologies that help us get our clients to where they want to be. These include our trademarked Warm Handover^TM process, our B2B programmatic offering and the new Decision Science practice.

What's next for BNZSA?

In BNZSA we strive to deliver the highest quality leads and go the extra mile and our plans for the future are no different.

Having recently launched our Decision Science practice to provide our clients cutting edge actionable insights, here at BNZSA we have no plans on slowing our innovation and growth.

With some exciting projects in the pipeline, be sure to watch this space as we continue to change the industry!

How to build a BNZSA Rocker

By Paul Briggs, Director Global Corporate Development

If you know anything about BNZSA, you’ll know that rock music has been a huge inspiration for us. We recently launched our first ever song, Together We Rock, which is an ode to our company slogan, and we refer to every single one of our employees as a BNZSA Rocker.

Like all the best bands, we got started in a garage. Our CEO, founder and frontman Brahim Samhoud explains why rock music is so important to him: “I love the image of the rock band. A group of people who might not have a lot in common apart from their single goal to work together and produce an incredible result that inspires and delights the crowd. I hope that’s what we do here every day – our multinational, multilingual teams come together to get great results for our clients”.

“I also firmly believe that anyone has the potential to be a great BNZSA Rocker. I challenged our onboarding team to come up with a programme that any person from any professional background can jump into. With the right attitude and the right support, anyone has the potential to excel here at BNZSA”.

This has been even more important as we prepared to scale fast! From March 2020 to now, we have grown our headcount by almost 400%. We want to fill people with the BNZSA spirit as quickly as possible and give them the tools they need to succeed from Day 1.

What makes a BNZSA Rocker?

There is no magic formula to create a BNZSA Rocker. Some people come with years of experience in B2B Sales, others can apply their skills from customer service, hospitality or other industries. Some people have many master's degrees and others are fresh from school. We look for people who have the drive and ambition to grow with us.

The people who succeed with us are those who live by the four Core BNZSA Values:

People – we would be nowhere without our People! Respect and support for each other as professionals and as human beings is something we always look for.

Extra Mile – this is not about working extra hours; in fact, we encourage everyone to close the laptop at 17.00 sharp. Extra Mile to us is about giving that bit more – trying just one more phone call after your 10^th “no” of the morning, raising your hand in the team brainstorm or encouraging a colleague who is having a tough day.

Highest Quality – we ask everyone to give the best they can at any given moment. What you can do in your first week is not where you’ll be a year later. Keep pushing for YOUR highest quality and you’ll be great!

Changing the industry – doing things differently is in our DNA. People with new ideas will always thrive at BNZSA.

How do we build a BNZSA Rocker?

We hired the amazing Álvaro Aldana three years ago to help us grow our onboarding process. Álvaro brings his experience as a learning and development manager from Starbucks to industrialise our onboarding and get our Rockers performing fast.

This training mostly focuses on those who will take on roles as BDRs, but we are quickly adding programmes for the digital, development and data teams, as well as a stream for new management positions.

We currently onboard up to 40 Rockers a month and have just two weeks to get them ready for the intense world of B2B lead generation.

Week 1: The tools for success

Week 1 focuses on instilling the BNZSA Values and culture – we spend a lot of time talking about our history, showcasing role models in the company and sharing our vision for the future. Being coachable and ready to grow is also an essential element of this week, so we include an immensely popular module called “Learning How to Learn.” There´s a strong focus on the basics of the IT products required by businesses so that any Rocker can prepared for whatever our clients throw at them.

During this first week we ensure that the new Rockers acquire all the basics that they will need to start getting the job done while also giving them space to absorb and reflect.

We finally also make sure that we find some opportunities to decompress with colleagues at our weekly Friday barbecue.

Week 2: Learning by doing

Week 2 is when things get serious. The best way to learn is to get on the phone and out in the market talking to potential IT buyers. Our newbies will first do some shadowing and role playing before they jump straight in and receive live coaching on their conversations. We support them with additional workshops on building connections over the phone, handling objections and tackling difficult situations – all using real examples from the group’s experience. Pretty much all of our newbies will make their first leads during this week – a huge confidence builder that prepares them for what comes next!

By their second Friday with us, we have a whole new batch of BNZSA Rockers ready and waiting to join the band!

Week 3 and beyond: the learning never stops

From Week 3, our new Rockers join the rest of the team and enter our ongoing coaching and training programme. We offer product trainings and team learning sessions as needed, as well as one-to-one coaching. Everyone at BNZSA also has access to a huge library of content via our Learning Management System Skillsoft Percipio – Rockers can work on their current skills gaps and take courses that help them meet their development goals for the future.

Together We Learn!

Global B2B marketing agency BNZSA records 237% year-on-year revenue growth for Q1 2022

Leading global B2B IT sales and marketing agency BNZSA delivered 237% revenue growth in Q1 2022. This is supported by a headcount increase of 159%, with around 400 employees currently on staff.

BNZSA is one of Europe’s largest B2B marketing agencies, delivering sales-ready leads to many of the world´s leading technology brands including Acer, Dell, HP, Oracle and SAP. With a 95% client retention rate, much of BNZSA’s growth has been driven by expansion and referrals with their existing customer base.

The company has made strategic investments to enable existing clients to grow their portfolio with the agency. These include:

Increased global coverage: New North America and Asia Pacific teams mean that more markets can be covered. 9 additional languages were added from Q1 2021 to Q1 2022, bringing the total to 25 languages covered by employees from 45 nationalities – meaning that outreach can be covered by experts with regional and cultural insights.

Overall headcount growth: this has grown by 159% year-on-year, with around 400 employees currently on staff across two main bases in Madrid and Tangier, with some based in the UK and France. The new Roadies programme will allow BNZSA to scale faster with employees based anywhere in Spain.

Investment in additional services: BNZSA has scaled data strategy and digital marketing offers to enable clients to commission additional services from a single point of contact. This promotes efficiency in the marketing funnel as insights are retained within the BNZSA ecosystem.

Strategic hires: BNZSA has invested in bringing in strategic leaders to support the next stage of growth. These include Chief Operating Officer Johan Olberding, Intel veteran Marc Beckers as Training & Onboarding Consultant, and data intelligence strategy expert Angela Beresford as Head of Insights.

CEO Brahim Samhoud says, “2022 is going to be a huge year for us. We marked a significant shift by moving to our beautiful new campus in Las Rozas, where many multinationals have their Madrid HQs. But this is just the beginning of our next phase - we’re building our data and digital teams to ensure we have the best predictive analytics and targeting to reach tech buyers at the right moment.

“I’m proud to say that most of our growth is driven by referrals. We maintain a 95% retention rate and our clients are our key advocates – we see them referring us inside their companies, contracting us when they ·move roles to new organisations and recommending us to their peers and contacts.

“Regardless of the many acronyms in our industry, what our clients want are leads that will convert to revenue. Our conversion rate is around 70% and climbing – we’re building our data and digital teams to ensure we have the best predictive analytics and targeting to reach buyers at the right moment.”

About BNZSA

BNZSA is a leading sales & marketing agency specialising in data and tele-based demand generation with a team of 400 who are experts in delivering qualified, sales-ready leads. It was established in 2013 and has grown rapidly over eight years. BNZSA is privately-owned, has never relied on third-party funding, and has been profitable since day one.

The company is based in Madrid, Spain, and has offices in the UK, France, and Morocco. It invests heavily in its agents who are all native language speakers and deliver client campaigns in languages globally. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin its value proposition. It built its own bespoke CRM platform and is a pioneer in the use of Artificial Intelligence, Neuro Linguistic Programming and Machine Learning technologies.

For more information, visit our website or contact Chief Marketing Officer Soniya Ganvir.

Intel veteran, Marc Beckers, joins BNZSA to provide expert technical consultancy and training

After 23 years as a technical consultant at Intel, Beckers has been hired to provide technical advice, coaching and the benefit of his wealth of experience of existing and modern technologies and architectures to BNZSA’s senior Business Development Representatives (BDRs)

Leading European B2B marketing agency, BNZSA has appointed Marc Beckers as IT Training & Onboarding Consultant, to oversee technical training and coaching of its specialist Business Development Representatives (BDRs)

Beckers is the latest senior hire for BNZSA, that recently appointed a new Chief Operating Officer to help underpin the company’s stellar growth trajectory, and has been brought in as part of the company's significant investment in training and development it has provisioned for 2022 and beyond.

Founder and CEO of BNZSA, Brahim Samhoud said: “One of the reasons we have a 95% client retention rate at BNZSA is we invest heavily in training our teams and have a massive emphasis on quality control.

“When speaking to prospects about innovative technologies and new architectures it is vital that our BDRs are speaking the same language. And with 25 native language speaking teams not only are we speaking the right language for the region we are speaking in the language of ITDMs.

“The addition of Marc to our team ensures our teams are equipped with the right technical know-how and can confidently present complex products and solutions on behalf of our clients to those ITDMs.” Samhoud said.

Beckers, a 23-year veteran from Intel is the second hire from the semiconductor giant following the appointment of Paul Stacey as UK Country Manager in 2020 and joins a management team that has been tempered at leading industry firms such as Oracle, Accenture, Dell, Foundry (IDG) and Harte Hanks.

Speaking about his appointment Beckers said: “I´m excited to join BNZSA. I look forward to using my technical and coaching skills to bring training and development of BDRs to the next level.

About BNZSA

Together we save: sustainable marketing

Introducing sustainable marketing with BNZSA Opportunity Finder. Reduce your carbon footprint and stay on the right side of the law.

While most marketeers regard the introduction of the General Data Protection Regulation (GDPR) as legal compliance and administrative requirement, it has reduced the number of marketing emails by an estimated 1.2 billion per day, according to a recent report. In terms of CO₂ emissions, this is the equivalent of 360 tonnes per day or 650,000 trees. This can be considered a major win for sustainable marketing.

However, despite the growing awareness by companies to introduce more environmentally sustainable policies, in 2022, the number of emails that are expected to be sent worldwide is set to rise 4% from 2021 to 333bn and by 8.4% by 2023. This figure may rise further with the increased numbers of employees that are remotely working.

Sustainable marketing is about more than just climate impact

As well as the environmental impact of emails, an aspect of sustainable marketing to consider is the noise factor of inbox saturation and also the impact to personal productivity involved in processing and replying to emails. When the average daily total of emails sent and received tops 140, people simply do not have the time to respond or even delete them. Many are simply ignored.

It is small wonder then, that a digital-only approach to email marketing and lead generation not only has a negative impact on overall ESG goals it can be very wasteful when trying to attract your ideal customer with your solution.

In addition, it is sometimes hard to tell that an email open was the ‘right’ person at a company or if the ‘open’ was content inspection from a spam checker or firewall. A personal assistant may also be covering the inbox of a busy IT director or C-level director.

But when marketeers are under pressure to help generate pipeline, remain in budget and see measurable return on investment, the lure of algorithms, artificial intelligence and machine learning is sometimes too hard to ignore. And many companies wittingly or unwittingly are sailing very close to the wind when it comes to GDPR and other privacy regulations.

Mass mailing your database is not legitimate business interest! Scanning user inboxes for intent signals without consent is not a sensible approach and making it hard for users to opt out of cookies is also being more tightly regulated as Facebook found out this year by getting fined in January for €60m (£50.5m).

But this fine seems like a slap on the wrist compared with the fine Amazon received last year. Although little is known of the exact details of the case, privacy regulators in Luxemburg last year issued a £636m GDPR fine to Amazon purportedly around “free consent”, the largest GDPR fine to date.

And it seems the main reason why we are not seeing more companies being fined since the regulation was introduced, is that there are too many infringements happening for the teams at the privacy organisations to deal with. The investigations are often too slow, presumably, as large corporates can rapidly lawyer up and throw down a legal minefield. Nevertheless, the fines in Q3 last year alone were not far from €1bn (£840m) and set to follow a similar course this year.

And with growing email volumes set to rise and the clamour to use more digital channels to acquire customer behaviour and intent, how do today’s marketeers remain not only compliant but also sustainable?

As well as introducing data processing agreement (DPA) assessments, privacy policies, cookie consent and other regulatory compliance methodology to your marketing strategy, one approach to reduce privacy concerns, email saturation and “carpet bombing” advertising is to use more outbound calling in your lead generation strategy.

When the two work effectively together, the awareness goals are hit, and the lead generation activity is more effective than it would be without the digital ‘air cover.’

But the most common challenge with this approach is that the digital activities are targeted at audience that might not be reachable. Or the digital audiences are different from those targeted by phone.

BNZSA's Opportunity Finder: reducing waste in the marketing cycle

This why BNZSA has built Opportunity Finder that combines data, digital and calling with our Warm Hand Over^TM process.

Opportunity Finder starts with building a database of on-spec companies that we know can be reached by phone and more importantly get and validate consent. We then focus all our digital, social, programmatic activity and tele activity solely on those companies.

We then do the heavy lifting internally to assess if the prospect is sales-ready and then broker a three-way call between the client, the prospect and our Sales Development Resource.

The outcome our clients are finding is that we are targeting the right audience at the right time with measurable improvements on media efficiency, reduced carbon footprints, increased conversions, up by 70%. With these metrics, don’t you think it’s time you gave us a call to talk about sustainable marketing?

Paul is the Director of Global Corporate Development at BNZSA. He is also certified GDPR Foundation compliant with ISO 17024 from the International Board for IT Governance Qualifications.

For more information please contact: paul.briggs@bnzsa.com

Trends in IT buying: PC fleet

Desktop computers still occupy large percentages of corporate inventories, despite surge in laptop sales in 2021

BNZSA’s team of business development representatives (BDRs) are out in the market talking to IT buyers worldwide every single day. And with native speakers of 25 languages, we touch pretty much every geographical region in the world.

Periodically, our BDRs conduct our own desk research that we feedback to clients and use for our demand generation campaigns and market intelligence gathering.

In our latest study, we interviewed over 4,300 IT decision makers about their computing needs and how they’ve changed over the past couple of years. Unsurprisingly, we learned that the vast majority of companies are investing heavily in laptops and preparing for a future where hybrid working is the new normality.

However, we also found that although demand for laptops was strong in 2021, overall, it seems that many companies still retain a strong percentage of desktops within their fleet: our survey found an average split of 36% laptops to 64% desktops in their computer manifests.

With such a high number of desktops still in circulation, we were interested to find out to what extent the laptop buying trend would continue in 2022, especially with other trends like the roll out of Windows 11 from Microsoft and new vPRO processors and platforms from Intel.

2021: Despite pandemic businesses continued to invest in their PC inventory

In the course of 2021, we saw a huge rise in large refreshes, in stark contrast to 2020 where many businesses froze or slowed their PC purchases.

The bigger the company, the more machines were replaced in absolute terms. Our data also showed that larger companies with over 1000 devices had replaced up to 2% of their whole fleet in 2021.

In contrast we found that proportional refreshes were far bigger at the other end of the spectrum. Our survey found that 22% of smaller companies (below 100 employees) were refreshing more than 50% of their machines.

In terms of budgets, we found that spend increased across all sectors from 2020-21, especially at the top end. In 2020, projects with a value of over $100,000 made up just 3.68% of the total, whilst in 2021 they increased 185% to 10.48%.

Not surprisingly, given the worldwide challenges in the sector, the biggest change in spend was in Healthcare, where high value projects made up just 1.2% of the total in 2020, and rocketed almost 1500% to 18.58% in 2021.

Our predictions for 2022: major projects for desktop replacement will continue

The PC inventory refresh will continue – swapping desktops for laptops

Major refreshes will continue into 2022. Whilst SMBs clearly made large investments in 2021, the enterprise level companies clearly have a need to keep marching on with the desktop-to-laptop transition. It may also be interesting to see if other devices, especially lightweight tablets, become more common in business settings.

More focus on accessories to support home working

Many of us will recognise the toll that long-term home working is taking on our posture, eyesight and more. Monitors, keyboards and other accessories could become an important part of PC refresh agreements.

“Green Tech” Recycling and donation schemes for desktops

With so many surplus desktops being retired before reaching the end of their lifecycle, it seems imperative that the market finds innovative solutions to ensure that they can be recycled or donated. Whilst some OEMs and resellers do already include this as part of their agreements, we predict this becoming more mainstream in the year ahead, especially as there is a growing shortage of rare earth elements that are vital for electronics.

BNZSA Research regularly conducts unique qualitative and quantitate research on behalf of our customers in order for them to learn and respond to market tends and user feedback. This piece is the first in a regular series of research pieces we will be sharing to our community on our website. If you have any topic areas you would like us to research then please do get in touch!

BNZSA appoints Johan Olberding as Chief Operating Officer to help transition the company to the next level and maintain stellar growth

Olberding re-joins BNZSA at a critical period of growth and transformation and has proven track record of driving strategic business improvements, executing cost efficiencies, business process redesign and resource optimization.

Johan Olberding, BNZSA's new COO

Leading European B2B marketing agency, BNZSA has appointed its former Business Development Director, Johan Olberding as Chief Operating Officer (COO), to oversee a crucial period of growth and transition for the company.

Specialising in data, account based marketing (ABM) and lead generation, BNZSA has been growing exponentially in recent years and has made some significant investments in both technology and people to help underpin its growth.

Last year it has increased its head count 250% to 350 and in Q1 2022 has already further increased its head count by 14% to 400 employees. It is also looking to add a further 250 hires to its teams that comprise of 45 nationalities and speak 25 different languages.

As well as key hires in management, it is also actively recruiting data science professionals to underpin its new digital and programmatic offerings as well as more Business Development Representatives (BDRs) to validate data, garner consent and generate high quality opportunities such as the trademarked Warm Handover^TMfor its existing and prospective clients.

The company has also invested in new 5500m2 campus facility in Las Rozas, one of Madrid’s most prestigious neighbourhoods, to accommodate its rapidly expanding workforce.

Speaking about the appointment, CEO and Founder of BNZSA, Brahim Samhoud said:

“When you experience a tsunami of growth, companies can quickly drown under the torrent of new things you have to put in place whilst juggling business as usual activity.

“This year we have an aggressive road map of new hires, data services, connected workflows, CRM and Marketing Automation Platform roll outs, as well as the logistical challenges of moving into bigger premises whilst maintaining flexible and remote working practices.

“And when transitioning from an agile start-up to a mid-size enterprise, this is where a lot of companies struggle because they haven’t put the right processes and planning in place to evolve.

“By bringing Johan back into the business we have someone that has a not only has a proven track record in managing change and transition, he has the skills to ensure BNZSA can surf the tsunami of change. He also has an intimate knowledge of our business in previous roles with the company and has been a key figure in getting us to where we are today,” Samhoud said.

Olberding joins BNZSA from Rubix, where he was the EMEA key accounts director. He was also formerly the Managing Director of Mobility Mix.

Speaking about his appointment, Olberding said: “It’s great to be back at a company where I started on the phones as what is internally called ‘a Rocker’.”

“It’s also a great time to re-join the company and help in its growth trajectory and maintain its overall vision. Growth is exciting and reflects the hard work being put in by all the employees of that company. But without business resource planning and procedural structure it is very easy for companies to get overwhelmed by their own success.

“I am looking forward to working with a tremendous team that is constantly looking to go the extra mile on behalf of our clients.” Olberding said.

About BNZSA

The company is based in Madrid, Spain, and has offices in the UK, France, and Morocco. It invests heavily in its agents who are all native language speakers and deliver client campaigns in languages globally. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin its value proposition. It built its own bespoke CRM platform, and is a pioneer in the use of AI, NLP and ML technologies.

Opportunity Finder – the Missing Link for IT B2B Sales and Marketing

I spoke with Saurabh Rastogi, Chief Product Officer, to find out more about BNZSA's new offering, Opportunity Finder.

Opportunity Finder will be the first and only product in the industry that will provide opportunity data at scale. This delivers a far quicker route to closed business by providing actionable middle of the funnel account insights as opposed to much earlier stage conventional intent, firmographic and technographic detail. Opportunity Finder is possible through the unique combination of the best digitally sourced data available with local language phone verified focussed opportunity insight. Only BNZSA has the data heritage and the BDR capability to make this happen.

Opportunity Finder is under development and is expected to be available in 2022.

How did BNZSA think of a Product to deliver opportunities for Sales and Marketing?

There is a gap in the market for middle of the funnel opportunity insights, delivered at scale, through a product that you can easily access on the web or on mobile. While top of the funnel intent, technographic and firmographic based segmentation is readily available, a lot has to be done to this, to generate actual opportunities. All of this data is sourced digitally which is great for coverage, scale and cost but leaves out critical context and opportunity defining detail, which can only be captured by talking to the right people in each account. Until now this has not been possible to do cost effectively as it’s expensive and organisationally challenging to set up.

At BNZSA, we can uniquely combine data expertise (leveraging the best available complimentary data sources) with a special local language data team that calls into each account to collect and maintain opportunity insights by department. No one else can do this. The local language capability is the reason why so many data and digital vendors use BNZSA for person-based lead generation.

What’s new and unique about Opportunity Finder?

This is the first middle of the funnel opportunity data solution in the business, designed to increase sales and marketing effectiveness. Nothing else is available that provides accounts which are so close to become opportunities. Only BNZSA can do this as we have the most complete data combined with local language calling capability. Other data vendors have expressed strong interest in Opportunity Finder output as it adds the person-collected contextual information and opportunity validation to their digitally sourced data.

Opportunity Finder is unique as it provides the shortest route to opportunities in the business. That’s why Customers, Analysts and other Data Vendors are all very interested! We are often asked “so when can we sign up?”

What are the initial reactions of Customers, Analysts and Data Vendors?

We have consulted with Customers, Analysts and Data Vendors from the beginning as we wanted to ensure that Opportunity Finder addresses verifiable and real use cases. Customers love it as it provides them with closest to deal ready Accounts for focus, whether by Sales, Business Development teams or Marketing. Analysts appreciate the uniqueness and first time availability of middle of the funnel opportunity data at scale, for each geo and solution area, all available online. Data Vendors see the immediate complementarity of their digitally sourced data with our person collected opportunity insights.

Recruitment in the ‘New Normal’ – Why Hypercare in HR Counts for Everything

How we work has changed in the last two years – and changed forever. At my company BNZSA, we are fully remote, and the office is now a place where teams only come together to check-in with one another periodically – and then with very strict rules.

While this has forced us all to reappraise how, where and even, when we work, it has brought freedom and opportunity. BNZSA is a global sales lead generation provider for many of the world’s largest B2B IT companies. Despite being physically dispersed, we are in a period of hypergrowth, and for instance, recorded 344 percent growth in Q3 2021 compared to the same period last year.

To serve this level of growth and maintain outstanding campaign delivery, we need more and more people so we’re increasing headcount at an astonishing rate. This year alone we’ve taken on 215 new people.

So, imagine the challenge I face as head of recruitment to maintain that momentum.

I could follow the lead of many other companies to streamline recruitment. I could appoint an agency and let their head-hunters do all the work. I could also rely on the myriad AI-based HR software solutions to vet candidates digitally.

But neither of these feel right to me, and don’t fit with BNZSA’s ethos of hypercare for our people, and to be a place where anyone can flourish regardless of their background. We hire for aptitude and potential. To illustrate my point, read this below from our founder and CEO Brahim Samhoud.

“When I started BNZSA I wanted to create something with respect for our various cultures. I don’t care about your background, if you’re highly motivated and you want to be successful, then this is the place for you. I don’t care if you’ve been to Harvard or whatever you’ve done in the past – your gender, religion, ethnic background, sexuality or age. It doesn’t matter to me. I want to give our people the opportunity to be rock stars. There are so many people in the world who have ability but are never given the opportunity to shine.”

How a candidate might fit is not a tick-box exercise. If that was the case, we wouldn’t have electrical engineers from Canada, or people with degrees in Chinese, or ex-tennis pros on the team. They simply wouldn’t get past the first hurdle in the majority of hiring environments.

So, if ‘people first’ is a core value of BNZSA, our recruitment must be personal. You can only see a person’s spark, true personality and sense their potential face-to-face. Also, when we’re assembling a team comprising 45 nationalities and counting, we must be sensitive to cultural differences. And in the remote world, all this must be done via Skype.

But we’re conscious that even today, many people might be uncomfortable or unfamiliar with a face-to-face job interview from their computer. They might be quite an introverted person (or very extrovert), and they could be self-conscious about their language abilities. There are many factors that could influence a candidate’s failure or success. And we want everyone to succeed if at all possible.

That’s why we’ve put together a short check list for interviewees to help them prepare. It might seem an obvious thing to do, but I truly doubt that many companies make such efforts to put people at ease and guide them to be their best for a first interview. Here’s the set of simple preparation suggestions that we send to every candidate.

Take time to set up your space. Have a clean, uncluttered background, and check your lighting so it’s falling on you, not behind you.
Make sure to do an internet-speed test so technical lags don’t break the flow of your conversation.
Master the platform you’ll be using for your interview.
Rehearse before you go live. Monitor your pace, use hand gestures and sit with an upright and open posture.
Ask questions about the team and the culture.
Do research beforehand to see if you have any common interests or experiences with your interviewer.

We also provide links to videos that provide insights into the company, its culture, the job and some conditions.

In short, we go the extra mile – another BNZSA core value (along with highest quality and change the industry) – to help candidates be as prepared as they can be before we speak.

This means that we’re able to hire and on-board at the tremendous rate we’re doing, giving people the best possible opportunity to succeed and be part of something very special. At BNZSA the sky really is the limit for career growth – but it always begins with a high quality first touch.

BNZSA Expands into Asia-Pacific to Deliver Truly Global Demand Generation

BNZSA has built upon its European and Americas operations with expansion into the Asia-Pacific region to provide clients with global demand generation services. At present, all global client lead generation campaigns are being run remotely from Europe but uniquely, delivered by native language speakers.

“As a consequence of the outstanding campaigns we continue to deliver for clients in EMEA and in North and South America, we are responding to overwhelming demand for us to extend our offering into the diverse and complex Asia-Pacific markets,” said Brahim Samhoud, BNZSA’s CEO.

“Clients find that the unique combination of our deep first- and third-party data and insight, digital capabilities and native language contact centre agents is simply not available to them in Asia-Pacific and have insisted that we extend our services to support their sales and marketing programmes in the region.”

BNZSA, which posted 344 percent growth in Q3 2021 vs the same period a year ago, eyes expansion into Asia-Pacific as a catapult for even more impressive performance in 2022.

According to The McKinsey Global Institute, Asia’s technological capabilities have expanded rapidly over the past decade. Between 2006–08 and 2016–18, Asia accounted for 52 percent of global growth in the revenue of technology companies. The region’s global share of start-up investment increased from only 16 percent in 2006–08 to 40 percent in 2017–19, accounting for 43 percent of global growth. And McKinsey asserts that the four areas where Asia has a high share of both start-up investment and strong patents are mobile services, artificial intelligence, the Internet of Things, and manufacturing equipment.

“The growth opportunities in hardware and software are evident, and as clients are increasingly centralising sales and marketing budgets and focusing on global enterprise accounts, they expect the same levels of service in all regionals globally,” added Paul Briggs, BNZSA’s Director of Global Corporate Development. “Regardless of geography, our teams are able to physically qualify and route leads within hours of the lead being generated. This is practically unique in the marketplace – particularly as we bring our industry standard GDPR compliance to Asia.”

About BNZSA

BNZSA is a leading marketing agency specialising in tele-based demand generation with a team of 350 than who are experts in delivering qualified, sales-ready leads. It was established in 2013 and has grown rapidly over eight years. BNZSA is privately-owned, has never relied on third-party funding, and has been profitable since day one. The company is based in Madrid, Spain, and has offices in the UK, France and Morocco. It invests heavily in its agents who are all native language speakers and deliver client campaigns in 25 languages globally. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin its value proposition. It built its own bespoke CRM platform, and is a pioneer in the use of AI, NLP and ML technologies.