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BNZSA grows headcount by 250% in 2021 and opens new Madrid campus

Sinead Conboy


Fuelled by growth in its US and APAC markets, B2B marketing agency BNZSA has finished 2021 with a bang by growing its headcount 250% since the beginning of the year.

It has also opened a new 5500m2 campus facility in Las Rozas, one of Madrid’s most prestigious neighbourhoods, to accommodate its rapidly expanding sales, BDR, data and management personnel.

In Q3, 2021, BNZSA added 67 new members to its multinational team, including its first native Japanese speaker. The company now totals 350 and is comprised of 45 nationalities speaking 22 native languages.

With the growth in US and increasing demand for the APAC region, the number of native speaking personnel looks set to continue to ramp up in Q1 2022.

The Campus will also house a dedicated training facility to fast-track new employees to get up to speed with BNZSA’s fastidious quality control and operational procedures. It also contains a 300m2 social hub and roof-top terrace for entertaining clients and conducting internal events.

CEO and Founder of BNZSA, Brahim Samhoud said:“ With BNZSA you get the best of both worlds, digital and the power of people. We like others start with data and have a dedicated data team and use proprietary and off the shelf data sources to help customers identify their ideal customer profile accounts and if they are currently in market for a particular solution. We use this data to fuel our BDR teams for content syndication; ABM, programmatic display and to enrich our customer’s data sets.

“And by using our Business Development Representatives, we can not only identify sales-ready prospects that are in market for our clients we can also set up and host three-way calls between prospect and client that we call a Warm HandoverTM

“Our evolving stack of AI, Machine learning and verification tools, combined with our people have been the key ingredients for our growth this year and there are plenty more products and services on the way in 2022,” Samhoud said.

As part of its planning for 2022, BNZSA is also making strategic investments to ensure its growth remains sustainable.

  • Continued roll out of marketing automation and other tools
  • Migration to new CMS platform
  • Introduction of content experiences
  • Roll out of learning management system
  • 50 internal promotions

About BNZSA 

BNZSA is a leading sales & marketing agency specialising in data and tele-based demand generation with a team of 350 who are experts in delivering qualified, sales-ready leads. It was established in 2013 and has grown rapidly over eight years. BNZSA is privately-owned, has never relied on third-party funding, and has been profitable since day one.

The company is based in Madrid, Spain, and has offices in the UK, France and Morocco. It invests heavily in its agents who are all native language speakers and deliver client campaigns in languages globally. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin its value proposition. It built its own bespoke CRM platform, and is a pioneer in the use of AI, NLP and ML technologies.

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