White-BNZSA-Anteriad
We're incredibly excited to announce that BNZSA  has been acquired by Anteriad.
Find Out More

BNZSA grows headcount by 250% in 2021 and opens new Madrid campus

Sinead Conboy

 

Fuelled by growth in its US and APAC markets, B2B marketing agency BNZSA has finished 2021 with a bang by growing its headcount 250% since the beginning of the year.

It has also opened a new 5500m2 campus facility in Las Rozas, one of Madrid’s most prestigious neighbourhoods, to accommodate its rapidly expanding sales, BDR, data and management personnel.

In Q3, 2021, BNZSA added 67 new members to its multinational team, including its first native Japanese speaker. The company now totals 350 and is comprised of 45 nationalities speaking 22 native languages.

With the growth in US and increasing demand for the APAC region, the number of native speaking personnel looks set to continue to ramp up in Q1 2022.

The Campus will also house a dedicated training facility to fast-track new employees to get up to speed with BNZSA’s fastidious quality control and operational procedures. It also contains a 300m2 social hub and roof-top terrace for entertaining clients and conducting internal events.

CEO and Founder of BNZSA, Brahim Samhoud said:“ With BNZSA you get the best of both worlds, digital and the power of people. We like others start with data and have a dedicated data team and use proprietary and off the shelf data sources to help customers identify their ideal customer profile accounts and if they are currently in market for a particular solution. We use this data to fuel our BDR teams for content syndication; ABM, programmatic display and to enrich our customer’s data sets.

“And by using our Business Development Representatives, we can not only identify sales-ready prospects that are in market for our clients we can also set up and host three-way calls between prospect and client that we call a Warm HandoverTM

“Our evolving stack of AI, Machine learning and verification tools, combined with our people have been the key ingredients for our growth this year and there are plenty more products and services on the way in 2022,” Samhoud said.

As part of its planning for 2022, BNZSA is also making strategic investments to ensure its growth remains sustainable.

  • Continued roll out of marketing automation and other tools
  • Migration to new CMS platform
  • Introduction of content experiences
  • Roll out of learning management system
  • 50 internal promotions

About BNZSA 

BNZSA is a leading sales & marketing agency specialising in data and tele-based demand generation with a team of 350 who are experts in delivering qualified, sales-ready leads. It was established in 2013 and has grown rapidly over eight years. BNZSA is privately-owned, has never relied on third-party funding, and has been profitable since day one.

The company is based in Madrid, Spain, and has offices in the UK, France and Morocco. It invests heavily in its agents who are all native language speakers and deliver client campaigns in languages globally. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin its value proposition. It built its own bespoke CRM platform, and is a pioneer in the use of AI, NLP and ML technologies.

Latest Post
What to expect from B2B marketing and sales in 2024
Now that the decorations are down and the new year’s resolutions are hanging by a thread, we find ...
Read More
Reflecting on 2023: A Year of Change
As we come to the end of another year, I always like to take time to reflect on the wins and the cha...
Read More
Lead Alignment: The Key to Sales Success
When it comes to sales success, one of the biggest obstacles is misalignment between marketing and s...
Read More
In-house or outsourced? The pros and cons of outsourcing B2B content creation
At its most basic, B2B content marketing is about creating and sharing relevant and valuable informa...
Read More
Five reasons to use BNZSA INTNT DATA to connect with in-market buyers
Companies are tired of guesswork when trying to filter through the noise of identifying the buying p...
Read More
Benefits of Integrating Digital Awareness in B2B Outreach
In an increasingly digital first B2B world, companies looking to expand their total addressable mark...
Read More
Enhance ROI from B2B events by investing marketing development funds (MDF) in BNZSA Channel Concierge, to get in front of the right people
Despite the increasing ability to order IT products and services online, three tier distribution or ...
Read More
Maximising event follow-up with Lead Verifyr
Post-pandemic it’s easy to assume that everything has moved online, but when it comes to B2B, and ...
Read More
Scale sales globally through Channel Partners with Channel Concierge
Channel Concierge by BNZSA, powered by Anteriad, is a centralised, fully integrated Marketing-as-a-S...
Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram