BNZSA Expands into Asia-Pacific to Deliver Truly Global Demand Generation

BNZSA has built upon its European and Americas operations with expansion into the Asia-Pacific region to provide clients with global demand generation services. At present, all global client lead generation campaigns are being run remotely from Europe but uniquely, delivered by native language speakers. “As a consequence of the outstanding campaigns we continue to deliver […]

BNZSA Records 344 Percent Year-On-Year Revenue Growth in Q3 and is On-Track to Exceed 300 Percent Earnings Enrichment in 2021

Headcount Increased by 17 Percent with 67 New Hires in Q3 To Meet Increasing Client Demand and to Fuel Expansion into Asia Pacific to Deliver a Truly Global Service BNZSA saw a 344 percent year-on-year revenue growth in Q3 2021, and added 67 new members to its multinational team – now totalling 350, comprised of 45 nationalities speaking 22 native languages. The company is confident […]

Video: The future of account based marketing – demand generation powered by people

Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]

Demand generation powered by people: the future of account based marketing (Part 2)

In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]

Case study: ABM demand generation – collaboration software and hardware solution

The campaign has been running for six quarters and has delivered more than 200 leads and more than 12 times return on investment.  The brief The client asked BNZSA to help support ambitious sales goals for a collaboration software and hardware solution. Due to the relatively low market awareness of the product, the client tasked […]