Get the right audience to your Event with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. Before Covid, many companies used to run or attend many successful Face to Face (F2F) events, where they could attract potential customers to stands, […]
Engage your prospects with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. So, we’ve done the research to find who is in market, who are the decision makers we need to speak to and most importantly, […]
Ignite the lead gen eco-system with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. In the first two segments of this blog series, we establish the importance of building a robust database complete with company information, […]
What is the added value of ABM?
In part one of our ABM series, we set out the necessary building blocks needed for a successful ABM campaign. In this second installment, we will delve deeper into the added value of using an ABM strategy in your marketing outreach. By focusing on the three R’s of Reach, Relationship, and Revenue, companies can create […]
What is needed for a successful ABM strategy?
Optimise your ABM strategy using Opportunity Finder to generate customers not leads – Part 1 Account Based Marketing (ABM) is not a new marketing discipline. On paper it sounds like a simple proposition to find and locate the various stakeholders or buying committees within an organisation, to communicate with them when a need is identified, […]
BNZSA Expands into Asia-Pacific to Deliver Truly Global Demand Generation
BNZSA has built upon its European and Americas operations with expansion into the Asia-Pacific region to provide clients with global demand generation services. At present, all global client lead generation campaigns are being run remotely from Europe but uniquely, delivered by native language speakers. “As a consequence of the outstanding campaigns we continue to deliver […]
BNZSA Records 344 Percent Year-On-Year Revenue Growth in Q3 and is On-Track to Exceed 300 Percent Earnings Enrichment in 2021
Headcount Increased by 17 Percent with 67 New Hires in Q3 To Meet Increasing Client Demand and to Fuel Expansion into Asia Pacific to Deliver a Truly Global Service BNZSA saw a 344 percent year-on-year revenue growth in Q3 2021, and added 67 new members to its multinational team – now totalling 350, comprised of 45 nationalities speaking 22 native languages. The company is confident […]
Video: The future of account based marketing – demand generation powered by people
Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]
Demand generation powered by people: the future of effective account based marketing (Part 3)
In the third and final instalment of his assessment of Account Based Marketing (ABM), Paul Stacey, Head of BNZSA UK, considers the necessity for quality data and appropriate human intervention in successful ABM. Let’s not kid ourselves, ABM is difficult A truism is that not all ABM campaigns are created – or executed – equally. […]
Demand generation powered by people: the future of account based marketing (Part 2)
In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]
