Video: The future of account based marketing – demand generation powered by people

Account based marketing

Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]

Demand generation powered by people: the future of account based marketing (Part 2)

Account Based Marketing

In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]

Case study: ABM demand generation – collaboration software and hardware solution

Account Based Marketing

The campaign has been running for six quarters and has delivered more than 200 leads and more than 12 times return on investment.  The brief The client asked BNZSA to help support ambitious sales goals for a collaboration software and hardware solution. Due to the relatively low market awareness of the product, the client tasked […]