Intent Data: Its Value to Sales, Channel, Marketing and Business Development Teams

intent data

By Saurabh Rastogi, Chief Product Officer, BNZSA Intent data, ideally enriched with technographic, firmographic and trigger insight, has widespread applications across the broad demand generation machine. Earlier this year, BNZSA launched our Intent Activation Engine to ensure that we and our clients can fully leverage these insights. Here I look at how Sales, Channel, Business […]