Engage your prospects with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. So, we’ve done the research to find who is in market, who are the decision makers we need to speak to and most importantly, […]
Ignite the lead gen eco-system with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. In the first two segments of this blog series, we establish the importance of building a robust database complete with company information, […]
Find the right people with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. As we discussed in part one, data is the core foundation to a successful marketing campaign. But enriching your database with all […]
What is needed for a successful ABM strategy?
Optimise your ABM strategy using Opportunity Finder to generate customers not leads – Part 1 Account Based Marketing (ABM) is not a new marketing discipline. On paper it sounds like a simple proposition to find and locate the various stakeholders or buying committees within an organisation, to communicate with them when a need is identified, […]
Identify, engage and close key accounts with BNZSA’s Opportunity Finder
It’s a no brainer that sales teams are always going to look for ways to maximise their MQL and SQLs to closed won conversion rates. And as we face further economic uncertainty, it is even more vital for sales and marketing teams to ensure today’s budgets that are heavily scrutinised are invested wisely to secure […]
BNZSA predicts the top 3 B2B marketing trends for 2023
With the new year well underway, BNZSA is looking ahead at the top three trends that will influence B2B marketeers in 2023. The IT industry has been hit hard in the past year with mass layoffs and uncertainty due to the looming threat of a recession. This trend has sadly continued in January 2023 with […]
Switch to a Hybrid BDR and SDR “Sales As-A Service” model for more sustainable sales pipeline and faster returns on marketing investment in 2023
By Paul Briggs, Director of Global Corporate Development To hire and retain the best talent in the future it will not just be about overall compensation, it will also have to address growing themes of work /life balance, remote and flexible working, and other hygiene factors. Ultimately, these trends may force hiring managers and chief […]
Applying Decision Science in B2B Marketing
This is the final instalment in our 3-part blog series on Decision Science in B2B marketing. In the previous editions we defined Decision Science, why you should implement this approach in your B2B marketing strategy and what type of questions you can answer using Decision Science. This edition will focus on BNZSA’s newly established Decision […]
Together we save: sustainable marketing
Introducing sustainable marketing with BNZSA Opportunity Finder. Reduce your carbon footprint and stay on the right side of the law. While most marketeers regard the introduction of the General Data Protection Regulation (GDPR) as legal compliance and administrative requirement, it has reduced the number of marketing emails by an estimated 1.2 billion per day, according […]
Opportunity Finder – the Missing Link for IT B2B Sales and Marketing
I spoke with Saurabh Rastogi, Chief Product Officer, to find out more about BNZSA’s new offering, Opportunity Finder. Opportunity Finder will be the first and only product in the industry that will provide opportunity data at scale. This delivers a far quicker route to closed business by providing actionable middle of the funnel account insights […]
