Why the Creation of Virtual Sales Teams is Imperative in an Increasingly Digital Age

In an increasingly digital first world, it is perhaps inevitable that companies look to technology solutions to solve pain points such as pipeline acceleration before they look at how to fix internal workflows and processes that should be supporting their sales teams. But how many times has a new technology implementation failed to deliver its […]

Brahim Samhoud: A Man Driven by Four Core Values for Success

brahim-bnzsa

I sat down with Brahim Samhoud, CEO and founder of BNZSA, to understand his motivations, why BNZSA and how it is changing the industry. Firstly, maybe a silly question. What does BNZSA stand for? It stands for my family initials. My name, Brahim, my son Noa, my daughter Zoe and SA for our surname. It’s […]

Case study: ABM demand generation – collaboration software and hardware solution

Account Based Marketing

The campaign has been running for six quarters and has delivered more than 200 leads and more than 12 times return on investment.  The brief The client asked BNZSA to help support ambitious sales goals for a collaboration software and hardware solution. Due to the relatively low market awareness of the product, the client tasked […]