Basware and BNZSA: An Outsourced BDR Programme That Delivers the Goods – Year-In, Year-Out

outsourced BDR

Background – About Basware Basware is a global leader in providing networked purchase-to-pay solutions and e-invoicing services with operations in 14 countries. Its cloud-based technology enables organisations to fully manage their spend, mitigate financial risk and reduce the cost of operations via automation. The company markets its solutions to an international audience of enterprise level companies.   The Brief – Establishing Outsourced Business Development In March […]

Intent Data: Its Value to Sales, Channel, Marketing and Business Development Teams

intent data

By Saurabh Rastogi, Chief Product Officer, BNZSA Intent data, ideally enriched with technographic, firmographic and trigger insight, has widespread applications across the broad demand generation machine. Earlier this year, BNZSA launched our Intent Activation Engine to ensure that we and our clients can fully leverage these insights. Here I look at how Sales, Channel, Business […]