Engage your prospects with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. So, we’ve done the research to find who is in market, who are the decision makers we need to speak to and most importantly, […]
Ignite the lead gen eco-system with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. In the first two segments of this blog series, we establish the importance of building a robust database complete with company information, […]
Find the right people with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. As we discussed in part one, data is the core foundation to a successful marketing campaign. But enriching your database with all […]
Enrich your customer data with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. Businesses are always trying to crack the code of getting better return on investment (ROI) from marketing spend, and with growing uncertainty […]
What is the added value of ABM?
In part one of our ABM series, we set out the necessary building blocks needed for a successful ABM campaign. In this second installment, we will delve deeper into the added value of using an ABM strategy in your marketing outreach. By focusing on the three R’s of Reach, Relationship, and Revenue, companies can create […]
What is needed for a successful ABM strategy?
Optimise your ABM strategy using Opportunity Finder to generate customers not leads – Part 1 Account Based Marketing (ABM) is not a new marketing discipline. On paper it sounds like a simple proposition to find and locate the various stakeholders or buying committees within an organisation, to communicate with them when a need is identified, […]
The Use of AI in B2B Content Creation
Artificial Intelligence (AI) has come a long way in recent years, revolutionising many industries and making tasks easier and more efficient. However, despite its many capabilities, AI is not without limitations. OpenAI’s language modelling chatbot, ChatGPT, was launched in November 2022. Harnessing the power of a unimaginable dataset compared to previous chatbots, 570 GB to […]
Avoid content fatigue and maximise your lead generation eco-system.
Companies invest in resources and do a lot of work to map out their addressable market, identify their Ideal Customer Profile and build a database of relevant contacts. This is an essential task to build an eco-system of consented contacts to use in sales and marketing outreach. Having a robust database of contacts is crucial […]
Identify, engage and close key accounts with BNZSA’s Opportunity Finder
It’s a no brainer that sales teams are always going to look for ways to maximise their MQL and SQLs to closed won conversion rates. And as we face further economic uncertainty, it is even more vital for sales and marketing teams to ensure today’s budgets that are heavily scrutinised are invested wisely to secure […]
BNZSA predicts the top 3 B2B marketing trends for 2023
With the new year well underway, BNZSA is looking ahead at the top three trends that will influence B2B marketeers in 2023. The IT industry has been hit hard in the past year with mass layoffs and uncertainty due to the looming threat of a recession. This trend has sadly continued in January 2023 with […]
