Brahim Samhoud: A Man Driven by Four Core Values for Success

brahim-bnzsa

I sat down with Brahim Samhoud, CEO and founder of BNZSA, to understand his motivations, why BNZSA and how it is changing the industry. Firstly, maybe a silly question. What does BNZSA stand for? It stands for my family initials. My name, Brahim, my son Noa, my daughter Zoe and SA for our surname. It’s […]

BNZSA: The Largest and Most Effective B2B IT Sales and Marketing Call Centre in Europe

250-Strong Team, 30 Nationalities and 16 Native Languages Deliver the Best Sales Ready Leads Money Can Buy Madrid, Spain, 5 May 2021 – Responding to unprecedented client demand, leading European B2B IT marketing agency, BNZSA, today boasts the largest and most effective outbound call centre in EMEA, also serving the Americas and Russia. BNZSA specialises […]

Video: The future of account based marketing – demand generation powered by people

Account based marketing

Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]

The best B2B sales and marketing call centre for the technology industry in EMEA

B2B call centre

It’s easy to make big claims, but we think this one is justified. We’re pretty sure no other call centre in EMEA can match our expertise in B2B technology, nor our capacity in terms of local language engagement. Our 100 Sales and Marketing Executives come from 30 nationalities and speak 16 languages. They’re supported by […]

Demand generation powered by people: the future of account based marketing (Part 2)

Account Based Marketing

In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]

AI in B2B lead generation: the search for intelligent life

Along with the Internet of Things, 3D printing, genetic engineering, quantum computing, and other nascent technologies, Artificial Intelligence (AI) is a cornerstone of the 4th Industrial Revolution.  AI has evolved from the whimsical, yet engaging Cortana, virtual assistant to the Master Chief of the Halo Xbox gaming franchise of my youth, to be something far […]