Avoid content fatigue and maximise your lead generation eco-system.
Companies invest in resources and do a lot of work to map out their addressable market, identify their Ideal Customer Profile and build a database of relevant contacts. This is an essential task to build an eco-system of consented contacts to use in sales and marketing outreach. Having a robust database of contacts is crucial […]
BNZSA’s Lead Verifyr – make your pipeline work harder
The challenge faced by sales and marketing teams Marketing teams work hard to produce a healthy pipeline of leads for sales teams to nurture. They commission lead gen services from a range of agencies who are able to generate simple opt-ins through to MQLs, with a typical cost of €50-60. However, with thousands of leads […]
Brahim Samhoud: A Man Driven by Four Core Values
I sat down with Brahim Samhoud, CEO and founder of BNZSA, to understand his motivations, why BNZSA and how it is changing the industry. Firstly, maybe a silly question. What does BNZSA stand for? It stands for my family initials. My name, Brahim, my son Noa, my daughter Zoe and SA for our surname. It’s […]
BNZSA: The Largest and Most Effective B2B IT Sales and Marketing Call Centre in Europe
250-Strong Team, 30 Nationalities and 16 Native Languages Deliver the Best Sales Ready Leads Money Can Buy Madrid, Spain, 5 May 2021 – Responding to unprecedented client demand, leading European B2B IT marketing agency, BNZSA, today boasts the largest and most effective outbound call centre in EMEA, also serving the Americas and Russia. BNZSA specialises […]
Video: The future of account based marketing – demand generation powered by people
Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]
The best B2B sales and marketing call centre for the technology industry in EMEA
It’s easy to make big claims, but we think this one is justified. We’re pretty sure no other call centre in EMEA can match our expertise in B2B technology, nor our capacity in terms of local language engagement. Our 100 Sales and Marketing Executives come from 30 nationalities and speak 16 languages. They’re supported by […]
Demand generation powered by people: the future of effective account based marketing (Part 3)
In the third and final instalment of his assessment of Account Based Marketing (ABM), Paul Stacey, Head of BNZSA UK, considers the necessity for quality data and appropriate human intervention in successful ABM. Let’s not kid ourselves, ABM is difficult A truism is that not all ABM campaigns are created – or executed – equally. […]
Demand generation powered by people: the future of account based marketing (Part 2)
In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]
Demand generation powered by people: the future of effective account based marketing (Part 1)
In this series of three articles, Paul Stacey examines the current state of Account Based Marketing (ABM). He looks at the necessary alignment with sales and marketing strategies; an appraisal of the ABM vendor landscape and where to invest; and considers the essential linkage between high quality data and timely human intervention. ABM – A […]
AI in B2B lead generation: the search for intelligent life
Along with the Internet of Things, 3D printing, genetic engineering, quantum computing, and other nascent technologies, Artificial Intelligence (AI) is a cornerstone of the 4th Industrial Revolution. AI has evolved from the whimsical, yet engaging Cortana, virtual assistant to the Master Chief of the Halo Xbox gaming franchise of my youth, to be something far […]
