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Intel veteran, Marc Beckers, joins BNZSA to provide expert technical consultancy and training

Sinead Conboy

After 23 years as a technical consultant at Intel, Beckers has been hired to provide technical advice, coaching and the benefit of his wealth of experience of existing and modern technologies and architectures to BNZSA’s senior Business Development Representatives (BDRs) 

Leading European B2B marketing agency, BNZSA has appointed Marc Beckers as IT Training & Onboarding Consultant, to oversee technical training and coaching of its specialist Business Development Representatives (BDRs)

Beckers is the latest senior hire for BNZSA, that recently appointed a new Chief Operating Officer to help underpin the company’s stellar growth trajectory, and has been brought in as part of the company's significant investment in training and development it has provisioned for 2022 and beyond.

Founder and CEO of BNZSA, Brahim Samhoud said: “One of the reasons we have a 95% client retention rate at BNZSA is we invest heavily in training our teams and have a massive emphasis on quality control. 

“When speaking to prospects about innovative technologies and new architectures it is vital that our BDRs are speaking the same language. And with 25 native language speaking teams not only are we speaking the right language for the region we are speaking in the language of ITDMs. 

“The addition of Marc to our team ensures our teams are equipped with the right technical know-how and can confidently present complex products and solutions on behalf of our clients to those ITDMs.” Samhoud said. 

Beckers, a 23-year veteran from Intel is the second hire from the semiconductor giant following the appointment of Paul Stacey as UK Country Manager in 2020 and joins a management team that has been tempered at leading industry firms such as Oracle, Accenture, Dell, Foundry (IDG) and Harte Hanks.  

Speaking about his appointment Beckers said: “I´m excited to join BNZSA. I look forward to using my technical and coaching skills to bring training and development of BDRs to the next level. 

About BNZSA  

BNZSA is a leading sales & marketing agency specialising in data and tele-based demand generation with a team of 400 who are experts in delivering qualified, sales-ready leads. It was established in 2013 and has grown rapidly over eight years. BNZSA is privately-owned, has never relied on third-party funding, and has been profitable since day one. 

The company is based in Madrid, Spain, and has offices in the UK, France, and Morocco. It invests heavily in its agents who are all native language speakers and deliver client campaigns in languages globally. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin its value proposition. It built its own bespoke CRM platform and is a pioneer in the use of Artificial Intelligence, Neuro Linguistic Programming and Machine Learning technologies. 

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