Companies are tired of guesswork when trying to filter through the noise of identifying the buying patterns of their target customers. With buying cycles increasing and purchasing decisions taking longer, accurately targeting companies that are currently in market is vital to accelerate pipeline and revenue generation. The value of intent data in B2B sales: Traditional […]
BNZSA, powered by Anteriad, is set to revolutionize the EMEA B2B intent market with the launch of inTNT, a multilingual, Artificial Intelligence, and human-verified intent solution.
Hundreds of thousands of monthly conversations in EMEA between BNZSA-trained agents and business buyers in multiple native languages will be analysed by AI and Machine Learning for intent signals. BNZSA, powered by Anteriad, has launched inTNT to offer the EMEA B2B market a GDPR-compliant, Artificial Intelligence (AI) and multilingual intent solution. This new intent solution gives […]
This is the final instalment in our 3-part blog series on Decision Science in B2B marketing. In the previous editions we defined Decision Science, why you should implement this approach in your B2B marketing strategy and what type of questions you can answer using Decision Science. This edition will focus on BNZSA’s newly established Decision […]
This is the second instalment of our Decision Science blog series. In this edition, we will explore what type of decisions can be influenced and what questions vendors can be addressed by applying a Decision Science approach. What questions can be answered by implementing a Decision Science Strategy? In Part 1, we discussed why you […]
Since launching our Decision Science practice, we have received a lot of interest regarding Decision Science, what it is and how it can be beneficial in B2B marketing. This will be the first instalment of a three-part blog series where we will discuss the distinguishing aspects of Data Science and Decision Science, its value in […]
Gina Goanta, Chief Data Officer, BNZSA Data enrichment is an often-overlooked area of B2B marketing strategy. But why? It’s time consuming and doesn’t give the adrenalin hits of getting straight out in the market. But without it your marketing, business development and sales teams will really miss out. Enriched data can give you: Better content […]
The most effective B2B marketing campaigns start with a nice clean dataset – for ABM especially, but in general if your database is in bad shape, you’ll create a lot of other problems for your campaign further down the line. In this article, our Chief Data Officer Gina Goanta explores some of the common traps […]