How Data Enrichment Can Generate Better Leads

data enrichment

Gina Goanta, Chief Data Officer, BNZSA Data enrichment is an often-overlooked area of B2B marketing strategy. But why? It’s time consuming and doesn’t give the adrenalin hits of getting straight out in the market. But without it your marketing, business development and sales teams will really miss out. Enriched data can give you: Better content […]

3 common pitfalls when implementing a data-driven marketing strategy

data strategy

The most effective B2B marketing campaigns start with a nice clean dataset – for ABM especially, but in general if your database is in bad shape, you’ll create a lot of other problems for your campaign further down the line. In this article, our Chief Data Officer Gina Goanta explores some of the common traps […]