Your challenge

I need clean, consistent and complete data

The Challenge

Third party data has limitations

It might need a lot of work to map to your CRM or you lack full coverage of key accounts. Maybe it gives you revenue but you need to know something much more specific, like the installed base, or even number of invoices processed per month. Buying in a third party database is a start, but it isn’t everything. 

Bringing data
in-house can be tricky too

It can be expensive to invest in the platforms and automation that keep it relevant, and there are a lot of different skill sets needed for proper maintenance and governance. Sales and marketing end up competing with other departments for the data team’s resources, and the database tries to serve too many requirements at once.

It feels
never-ending

No sooner have you done a big clean-up in the CRM or implemented a new MAP, then it feels like the data gaps and inconsistencies come flooding in and you’re back to square one. Putting the right protocols in place for your users and having a process for regular updates can help you feel more in control.

How we can help

  • Develop a database that really serves sales and marketing: define the customer base according to who actually buys rather than who you want to sell to
  • Tailored mapping means that you only buy what you really need, spending less with third party providers who don’t know your business
  • Enrich with the best contact information, technographics, firmographics and intent data on the market, whether from third party or our proprietary sources
  • Build the protocols and tools to keep your data meaningful and actionable for years to come
  • Draw on our Digital and Lead Generation teams to supplement the database with bespoke screening questions so you get the answers you need direct from source
  • Access to all the key data expertise – from researchers to architects

Let's see how we can make this happen for you

OTHER CHALLENGES

Real insights into which accounts are in the market and when

LEARN MORE ABOUT

OUR
SERVICES

INTENT ACTIVATION

Enrich your target accounts with best-in-class intent

LEAD GENERATION

Turn your data into real leads
error: Content is protected !!