What is the added value of ABM?
In part one of our ABM series, we set out the necessary building blocks needed for a successful ABM campaign. In this second installment, we will delve deeper into the added value of using an ABM strategy in your marketing outreach. By focusing on the three R’s of Reach, Relationship, and Revenue, companies can create […]
Avoid content fatigue and maximise your lead generation eco-system.
Companies invest in resources and do a lot of work to map out their addressable market, identify their Ideal Customer Profile and build a database of relevant contacts. This is an essential task to build an eco-system of consented contacts to use in sales and marketing outreach. Having a robust database of contacts is crucial […]
BNZSA predicts the top 3 B2B marketing trends for 2023
With the new year well underway, BNZSA is looking ahead at the top three trends that will influence B2B marketeers in 2023. The IT industry has been hit hard in the past year with mass layoffs and uncertainty due to the looming threat of a recession. This trend has sadly continued in January 2023 with […]
Switch to a Hybrid BDR and SDR “Sales As-A Service” model for more sustainable sales pipeline and faster returns on marketing investment in 2023
By Paul Briggs, Director of Global Corporate Development To hire and retain the best talent in the future it will not just be about overall compensation, it will also have to address growing themes of work /life balance, remote and flexible working, and other hygiene factors. Ultimately, these trends may force hiring managers and chief […]
Digital awareness campaigns with a purpose
Part One The digital challenges in B2B marketing In the B2B space, digital can be hard to get right. You have to catch the potential buyer’s attention in a very crowded marketplace, where we are already pretty desensitised and mistrustful of online advertising and email marketing in general. It’s particularly challenging given the education journey […]
BNZSA’s Lead Recyclr: Re-engage sales pipeline and focus on high value opportunities
The challenge faced by sales teams when trying to optimise resources to maximise pipeline According to our clients, on average only 1.5% of leads will eventually close, meaning 98.5% of leads are rejected by sales teams at some point along the sales pipeline. But what can cause a lead to drop from the pipeline? Leads […]
Channel your MDF investment into Virtual Teams
VARs and Distributors that want to beef up lead generation activity and accelerate pipeline growth, are increasingly looking to adopt virtual selling teams to add instant BDR resources to ramp up pipeline for vendor partners. Direct vendors and suppliers that utilise internal teams of business development resources (BDRs) are not the only ones looking to […]
BNZSA’s Lead Verifyr – make your pipeline work harder
The challenge faced by sales and marketing teams Marketing teams work hard to produce a healthy pipeline of leads for sales teams to nurture. They commission lead gen services from a range of agencies who are able to generate simple opt-ins through to MQLs, with a typical cost of €50-60. However, with thousands of leads […]
How pre-IPO companies can meet global revenue targets
When companies look to enter an Initial Public Offering (IPO), revenue targets are of course crucial for potential investors. An area that can be especially challenging can be requirements to generate a certain percentage of revenue outside of local markets. This is considered to demonstrate long term growth potential and validate a successful IPO. For […]
Virtual Teams: The solution to BDR burnout and the Great Resignation
YouGov recently surveyed two thousand workers for recruitment website, TotalJobs. The results showed that more than 75% of participants had experienced at least one symptom of burnout this year. Two fifths of respondents cited unrealistic workloads as one of the biggest causes of burnout. Many sectors such as travel and leisure, which were hit hard […]
