Virtual Teams: The solution to BDR burnout and the Great Resignation

YouGov recently surveyed two thousand workers for recruitment website, TotalJobs. The results showed that more than 75% of participants had experienced at least one symptom of burnout this year. Two fifths of respondents cited unrealistic workloads as one of the biggest causes of burnout.  Many sectors such as travel and leisure, which were hit hard […]

Applying Decision Science in B2B Marketing

This is the final instalment in our 3-part blog series on Decision Science in B2B marketing. In the previous editions we defined Decision Science, why you should implement this approach in your B2B marketing strategy and what type of questions you can answer using Decision Science. This edition will focus on BNZSA’s newly established Decision […]

Questions answered by Decision Science in B2B Marketing

Statistics on a laptop

This is the second instalment of our Decision Science blog series. In this edition, we will explore what type of decisions can be influenced and what questions vendors can be addressed by applying a Decision Science approach. What questions can be answered by implementing a Decision Science Strategy? In Part 1, we discussed why you […]

Defining Decision Science and its value in B2B Marketing 

Since launching our Decision Science practice, we have received a lot of interest regarding Decision Science, what it is and how it can be beneficial in B2B marketing. This will be the first instalment of a three-part blog series where we will discuss the distinguishing aspects of Data Science and Decision Science, its value in […]

9 YEARS ROCKING WITH BNZSA

June is a special month here at BNZSA. Why? It’s our birthday!   Because 9 years ago in a small garage in the South of France, BNZSA was born. With an ambition to change the lead generation industry, our founder and CEO, Brahim, started on the path to make BNZSA what it is today – a […]

How to build a BNZSA Rocker

By Paul Briggs, Director Global Corporate Development If you know anything about BNZSA, you’ll know that rock music has been a huge inspiration for us. We recently launched our first ever song, Together We Rock, which is an ode to our company slogan, and we refer to every single one of our employees as a […]

Global B2B marketing agency BNZSA records 237% year-on-year revenue growth for Q1 2022

B2B call centre

Leading global B2B IT sales and marketing agency BNZSA delivered 237% revenue growth in Q1 2022. This is supported by a headcount increase of 159%, with around 400 employees currently on staff. BNZSA is one of Europe’s largest B2B marketing agencies, delivering sales-ready leads to many of the world´s leading technology brands including Acer, Dell, […]

Together we save: sustainable marketing

Introducing sustainable marketing with BNZSA Opportunity Finder. Reduce your carbon footprint and stay on the right side of the law. While most marketeers regard the introduction of the General Data Protection Regulation (GDPR) as legal compliance and administrative requirement, it has reduced the number of marketing emails by an estimated 1.2 billion per day, according […]

Opportunity Finder – the Missing Link for IT B2B Sales and Marketing

I spoke with Saurabh Rastogi, Chief Product Officer, to find out more about BNZSA’s new offering, Opportunity Finder. Opportunity Finder will be the first and only product in the industry that will provide opportunity data at scale. This delivers a far quicker route to closed business by providing actionable middle of the funnel account insights […]