BNZSA launches complete end to end buyer intent data activation solution
BNZSA’s Intent Activation is the most complete end-to-end solution to identify, track and activate Intent data for B2B sales and marketing professionals
Leading B2B IT marketing agency, BNZSA, today launches the BNZSA Intent Activation, the most complete end-to-end solution to identify, track and activate buyer intent data for B2B sales and marketing professionals.
For the first time ever, BNZSA’s Intent Activation connects all the disparate tools available to deliver the most accurate buyer intent data, with the highest possible lead qualification and industry standard GDPR compliance.
“At the heart of the BNZSA Intent Activation is a combination of data and digital capabilities with inter-personal engagement. No one else offers this. There are intent vendors, technographic vendors, firmographic vendors, contact vendors, digital agencies and tele- agencies. Some provide pieces of the puzzle, but none does everything – until now. No other offering provides B2B sales and marketing leaders with so many different execution options.”
BNZSA is the only company that offers a customisable and flexible Intent solution to B2B sales and marketers, depending on their needs, budget and execution abilities. Uniquely, the BNZSA Intent Activation realises an end-to-end value journey through information enrichment via broad-based Intent, firmographics and technographics, to digital warming through social media, content syndication, email, display and PR, to local language phone based BANT qualification.
The BNZSA Intent Activation comprises a series of proprietary sequencing tools.
BNZSA Intent Data Pool is a database that receives billions of Intent records weekly from the best Intent providers globally, and other sources.
BNZSA Tech-Lab is built on Artificial Intelligence, Natural Language Processing in 12 languages combined with Machine Learning and Knowledge Graphs. All records are categorised and combine all data points to analyse Intent potential and selects only those records that are relevant. There records are matched with client TALs for advanced re-targeting and adapted nurture tracks. The remaining selected data is further filtered by criteria specific to clients’ needs
BNZSA OmniDatabase is a database that holds millions of records and is connected to half a dozen outside sources to enrich the data with full firmographics and technographics. It is constantly enriched by a dedicated in-house data research team.
BNZSA Pipeline is the ultimate value-add where BNZSA’s local language demand generation teams engage digitally and physically with prospects based on the received information.
The output is a predetermined number of highly qualified, information-rich leads who have already been engaged with, are delivered to client-side inside sales and marketing teams for immediate activation.
To fuel the BNZSA Intent Activation, BNZSA is working with a number of companies with complimentary solutions to build a partner ecosystem to deliver third party data, techno- and firmogaprahics in addition to its proprietary first party insight data.
“The combination of best-in-class technology intelligence, digital engagement and phone qualification by BNZSA provides clients with the most actionable qualified leads possible. This accelerates sales cycles and increases conversions,” Brahim added.
BNZSA signs strategic agreement with Overmore Group
BNZSA and Overmore Group have signed a strategic agreement to deliver best-in-class lead generation and marketing services for clients of both companies. The partnership establishes a unique lead validation and qualification offering that blends automated and physical verification.
By offering a service that is both automated and tele-verified by BNZSA, the collaboration provides four key benefits for clients – guaranteed lead exclusivity, world class fidelity, maximum transparency and sales acceleration.
“The agreement establishes a mutual go-to-market strategy that brings a complete lead qualification offering that will rapidly validate, qualify and share sales ready leads with client-side sales teams,” said Brahim Samhoud, CEO of BNZSA. “This will ensure a better experience for prospects, an improved supply of leads for clients’ sales teams, and will greatly improve return on media spend investments.”
Together, BNZSA and Overmore have already secured a sizeable contract with a leading global SaaS vendor as a consequence of their collaboration – with campaign activation from mid-August.
“At Overmore, we believe that the first call to new leads is a critical event in not only eliminating data decay but also in effectively servicing each record,” added Robin Caller, CEO of Overmore. “In the absence of revenue outcomes, call outcomes are a vital proxy for value, and important feedback to drive proactive campaign optimisation.”
Under the agreement, Overmore will provide BNZSA with leads that typically have been generated digitally for or by a client and will have been validated and verified by Overmore intelligent data processing platform Lolagrove. .
Lolagrove is a suite of tools that validate, verify and resolve the identity of lead data, qualify and settle data trades, providing the data logistics to securely transfer data and deliver the business intelligence to monitor and optimise lead generation campaigns. It supports global brands by providing world-class consent management, orchestration provenance, preferences, and auditing tools to ensure GDPR compliance.
“What makes this offering so powerful is that BNZSA and Overmore have fully integrated their processes and systems,” said Paul Stacey, Head of BNZSA UK. “It means that BNZSA’s native language speakers are able to physically qualify and route leads within hours of the lead being generated.
“Our commitment to offering native speakers for the countries where campaigns are targeted, and to delivering unquestionable compliance will mean that both Overmore and BNZSA will exceed GDPR obligations whilst delivering outstanding results for our clients.”
Christopher Parry, Commercial Director of Leadscale, continued, “historically we have left the post lead capture activity up to clients, but they have found this very difficult and have asked us for help. We know all of the moving parts and this agreement allows us to provide a one stop shop while clients retain transparency and control. BNZSA’s language capabilities and overall call quality give clients the confidence to leave this to us.”
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