Avoid content fatigue and maximise your lead generation eco-system.
Companies invest in resources and do a lot of work to map out their addressable market, identify their Ideal Customer Profile and build a database of relevant contacts. This is an essential task to build an eco-system of consented contacts to use in sales and marketing outreach. Having a robust database of contacts is crucial […]
Identify, engage and close key accounts with BNZSA’s Opportunity Finder
It’s a no brainer that sales teams are always going to look for ways to maximise their MQL and SQLs to closed won conversion rates. And as we face further economic uncertainty, it is even more vital for sales and marketing teams to ensure today’s budgets that are heavily scrutinised are invested wisely to secure […]
BNZSA’s Lead Recyclr: Re-engage sales pipeline and focus on high value opportunities
The challenge faced by sales teams when trying to optimise resources to maximise pipeline According to our clients, on average only 1.5% of leads will eventually close, meaning 98.5% of leads are rejected by sales teams at some point along the sales pipeline. But what can cause a lead to drop from the pipeline? Leads […]
Basware and BNZSA: An Outsourced BDR Programme That Delivers the Goods – Year-In, Year-Out
Background – About Basware Basware is a global leader in providing networked purchase-to-pay solutions and e-invoicing services with operations in 14 countries. Its cloud-based technology enables organisations to fully manage their spend, mitigate financial risk and reduce the cost of operations via automation. The company markets its solutions to an international audience of enterprise level companies. The Brief – Establishing Outsourced Business Development In March […]
Case study: ABM demand generation – collaboration software and hardware solution
The campaign has been running for six quarters and has delivered more than 200 leads and more than 12 times return on investment. The brief The client asked BNZSA to help support ambitious sales goals for a collaboration software and hardware solution. Due to the relatively low market awareness of the product, the client tasked […]
Case study: Channel recruitment and activation – global datacenter hardware vendor
We exceeded our customer’s ambitious channel recruitment and activations goals by 20 percent at the end of the first full year. Today we are delivering up to $500,000 of confirmed revenue per month through the resellers we have activated. The Brief Our client asked BNZSA to help it grow its critical power, thermal management, and […]
Case study: Lead qualification – storage solutions
The primary objective was lead qualification. BNZSA processed over 35,000 leads in 12 months, and identified more than 150 high value, sales ready leads worth more than $25 million. In addition to processing leads that were created through the marketing campaign, we requalified more than 30,000 leads that had been generated through previous marketing campaigns […]
