Basware and BNZSA: An Outsourced BDR Programme That Delivers the Goods – Year-In, Year-Out

outsourced BDR

Background – About Basware Basware is a global leader in providing networked purchase-to-pay solutions and e-invoicing services with operations in 14 countries. Its cloud-based technology enables organisations to fully manage their spend, mitigate financial risk and reduce the cost of operations via automation. The company markets its solutions to an international audience of enterprise level companies.   The Brief – Establishing Outsourced Business Development In March […]

Case study: ABM demand generation – collaboration software and hardware solution

Account Based Marketing

The campaign has been running for six quarters and has delivered more than 200 leads and more than 12 times return on investment.  The brief The client asked BNZSA to help support ambitious sales goals for a collaboration software and hardware solution. Due to the relatively low market awareness of the product, the client tasked […]

Case study: Channel recruitment and activation – global datacenter hardware vendor

datacenter

We exceeded our customer’s ambitious channel recruitment and activations goals by 20 percent at the end of the first full year. Today we are delivering up to $500,000 of confirmed revenue per month through the resellers we have activated.  The Brief Our client asked BNZSA to help it grow its critical power, thermal management, and […]

Case study: Lead qualification – storage solutions

The primary objective was lead qualification. BNZSA processed over 35,000 leads in 12 months, and identified more than 150 high value, sales ready leads worth more than $25 million. In addition to processing leads that were created through the marketing campaign, we requalified more than 30,000 leads that had been generated through previous marketing campaigns […]