Questions answered by Decision Science in B2B Marketing
This is the second instalment of our Decision Science blog series. In this edition, we will explore what type of decisions can be influenced and what questions vendors can be addressed by applying a Decision Science approach. What questions can be answered by implementing a Decision Science Strategy? In Part 1, we discussed why you […]
Defining Decision Science and its value in B2B Marketing
Since launching our Decision Science practice, we have received a lot of interest regarding Decision Science, what it is and how it can be beneficial in B2B marketing. This will be the first instalment of a three-part blog series where we will discuss the distinguishing aspects of Data Science and Decision Science, its value in […]
