What is needed for a successful ABM strategy?
Optimise your ABM strategy using Opportunity Finder to generate customers not leads – Part 1 Account Based Marketing (ABM) is not a new marketing discipline. On paper it sounds like a simple proposition to find and locate the various stakeholders or buying committees within an organisation, to communicate with them when a need is identified, […]
Hope For The Best By Preparing For The Worst: BNZSA Examines The Five Key Trends For ITDMs For 2023 And Beyond.
As we enter the last few days of 2022 it is a customary tradition to do a bit of navel gazing about what the next year will hold for the IT Market and what hot topics will keep ITDMs awake at night next year. As we end what has been for many, a rollercoaster of […]
Virtual Teams: The solution to BDR burnout and the Great Resignation
YouGov recently surveyed two thousand workers for recruitment website, TotalJobs. The results showed that more than 75% of participants had experienced at least one symptom of burnout this year. Two fifths of respondents cited unrealistic workloads as one of the biggest causes of burnout. Many sectors such as travel and leisure, which were hit hard […]
Trends in IT buying: PC fleet
Desktop computers still occupy large percentages of corporate inventories, despite surge in laptop sales in 2021 BNZSA’s team of business development representatives (BDRs) are out in the market talking to IT buyers worldwide every single day. And with native speakers of 25 languages, we touch pretty much every geographical region in the world. Periodically, our […]
Opportunity Finder – the Missing Link for IT B2B Sales and Marketing
I spoke with Saurabh Rastogi, Chief Product Officer, to find out more about BNZSA’s new offering, Opportunity Finder. Opportunity Finder will be the first and only product in the industry that will provide opportunity data at scale. This delivers a far quicker route to closed business by providing actionable middle of the funnel account insights […]
Recruitment in the ‘New Normal’ – Why Hypercare in HR Counts for Everything
How we work has changed in the last two years – and changed forever. At my company BNZSA, we are fully remote, and the office is now a place where teams only come together to check-in with one another periodically – and then with very strict rules. While this has forced us all to reappraise […]
Brahim Samhoud: A Man Driven by Four Core Values
I sat down with Brahim Samhoud, CEO and founder of BNZSA, to understand his motivations, why BNZSA and how it is changing the industry. Firstly, maybe a silly question. What does BNZSA stand for? It stands for my family initials. My name, Brahim, my son Noa, my daughter Zoe and SA for our surname. It’s […]
Demand generation powered by people: the future of effective account based marketing (Part 3)
In the third and final instalment of his assessment of Account Based Marketing (ABM), Paul Stacey, Head of BNZSA UK, considers the necessity for quality data and appropriate human intervention in successful ABM. Let’s not kid ourselves, ABM is difficult A truism is that not all ABM campaigns are created – or executed – equally. […]
Demand generation powered by people: the future of account based marketing (Part 2)
In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]
Learning from a legend: my conversation with David Cote
Call me boring, but there’s nothing I enjoy more than talking about business strategy and exploring new ways to power growth. It’s even better when I get to pick the brain of a business legend, and a few weeks ago I was lucky enough to have a one-to-one with David Cote, former CEO of Honeywell and current Chairman […]
