Brahim Samhoud: A Man Driven by Four Core Values for Success
I sat down with Brahim Samhoud, CEO and founder of BNZSA, to understand his motivations, why BNZSA and how it is changing the industry. Firstly, maybe a silly question. What does BNZSA stand for? It stands for my family initials. My name, Brahim, my son Noa, my daughter Zoe and SA for our surname. It’s […]
Demand generation powered by people: the future of effective account based marketing (Part 3)
In the third and final instalment of his assessment of Account Based Marketing (ABM), Paul Stacey, Head of BNZSA UK, considers the necessity for quality data and appropriate human intervention in successful ABM. Let’s not kid ourselves, ABM is difficult A truism is that not all ABM campaigns are created – or executed – equally. […]
Demand generation powered by people: the future of account based marketing (Part 2)
In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]
Learning from a legend: my conversation with David Cote
Call me boring, but there’s nothing I enjoy more than talking about business strategy and exploring new ways to power growth. It’s even better when I get to pick the brain of a business legend, and a few weeks ago I was lucky enough to have a one-to-one with David Cote, former CEO of Honeywell and current Chairman […]
Demand generation powered by people: the future of effective account based marketing (Part 1)
In this series of three articles, Paul Stacey examines the current state of Account Based Marketing (ABM). He looks at the necessary alignment with sales and marketing strategies; an appraisal of the ABM vendor landscape and where to invest; and considers the essential linkage between high quality data and timely human intervention. ABM – A […]
Understanding the Schrems II decision on data privacy: check if you’re compliant
At BNZSA, we make sure that our customers can rely on the fact that the data they receive from us will be 100% data privacy safe. Our legal team is always compliant with the latest decisions, the most recent of which is the Schrems II decision in the Court of the European Union, which relates to the […]
AI in B2B lead generation: the search for intelligent life
Along with the Internet of Things, 3D printing, genetic engineering, quantum computing, and other nascent technologies, Artificial Intelligence (AI) is a cornerstone of the 4th Industrial Revolution. AI has evolved from the whimsical, yet engaging Cortana, virtual assistant to the Master Chief of the Halo Xbox gaming franchise of my youth, to be something far […]
