Brahim Samhoud: A Man Driven by Four Core Values for Success

brahim-bnzsa

I sat down with Brahim Samhoud, CEO and founder of BNZSA, to understand his motivations, why BNZSA and how it is changing the industry. Firstly, maybe a silly question. What does BNZSA stand for? It stands for my family initials. My name, Brahim, my son Noa, my daughter Zoe and SA for our surname. It’s […]

Demand generation powered by people: the future of account based marketing (Part 2)

Account Based Marketing

In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]

Learning from a legend: my conversation with David Cote

business strategy

Call me boring, but there’s nothing I enjoy more than talking about business strategy and exploring new ways to power growth. It’s even better when I get to pick the brain of a business legend, and a few weeks ago I was lucky enough to have a one-to-one with David Cote, former CEO of Honeywell and current Chairman […]

AI in B2B lead generation: the search for intelligent life

Along with the Internet of Things, 3D printing, genetic engineering, quantum computing, and other nascent technologies, Artificial Intelligence (AI) is a cornerstone of the 4th Industrial Revolution.  AI has evolved from the whimsical, yet engaging Cortana, virtual assistant to the Master Chief of the Halo Xbox gaming franchise of my youth, to be something far […]