White-BNZSA-Anteriad
We're incredibly excited to announce that BNZSA  has been acquired by Anteriad.
Find Out More

What clients want from agencies: a real understanding of their challenges

Sinead Conboy

Every agency claims to know what clients want, but what's the best way to find out? Of course you can ask them, but we went one step further - we've brought some of our longest-standing client contacts on board into key strategic roles.

This gives us a unique customer-focused insight into what companies like Intel and Oracle need from their B2B marketing agencies. We can learn about their challenges first-hand and develop effective solutions.

Saurabh Rastogi, Chief Product Officer

saurabh-bnzsa

We worked with Saurabh at Oracle for four years, providing data services to their marketing team.

One of his challenges was the difficulty in injecting actionable buyer intent data to the relevant teams. Intent data would come from one source, whilst technographics, firmographics, buying committee contact details all came from others. Building up a complete picture was very hard to do in-house.

Saurabh joined us earlier this year, using his experience leading data and predictive intelligence programmes at Oracle to help us design, build and launch a comprehensive Intent Activation Solution.

As an agency we were are better equipped to partner with all types of data providers - intent, technographic, firmographic, contacts, specialists etc - to process and analyse the data ourselves at scale. We're now able to leverage this data to generate consistently better results for our clients.

Click here to learn more about Saurabh's experience.

Paul Stacey, Country Manager BNZSA UK

Paul Stacey BNZSA

Paul was the opposite side of the table from us at Intel, and worked with us to build a dedicated multinational team to support their marketing and sales efforts. He's an ABM and lead generation expert; as a founder of the Lead Fidelity Consortium, he has a huge focus on lead quality.

After 4 years as a client, he came on board in March 2020. Since then, his insights and network have strongly influenced BNZSA’s go to market activities, messaging and dramatic growth in the UK. He's also helped us develop new solutions and pricing for lead generation that really reflect what our customers are looking for.

Click here to learn more about Paul's experience.

Latest Post
What to expect from B2B marketing and sales in 2024
Now that the decorations are down and the new year’s resolutions are hanging by a thread, we find ...
Read More
Reflecting on 2023: A Year of Change
As we come to the end of another year, I always like to take time to reflect on the wins and the cha...
Read More
Lead Alignment: The Key to Sales Success
When it comes to sales success, one of the biggest obstacles is misalignment between marketing and s...
Read More
In-house or outsourced? The pros and cons of outsourcing B2B content creation
At its most basic, B2B content marketing is about creating and sharing relevant and valuable informa...
Read More
Five reasons to use BNZSA INTNT DATA to connect with in-market buyers
Companies are tired of guesswork when trying to filter through the noise of identifying the buying p...
Read More
Benefits of Integrating Digital Awareness in B2B Outreach
In an increasingly digital first B2B world, companies looking to expand their total addressable mark...
Read More
Enhance ROI from B2B events by investing marketing development funds (MDF) in BNZSA Channel Concierge, to get in front of the right people
Despite the increasing ability to order IT products and services online, three tier distribution or ...
Read More
Maximising event follow-up with Lead Verifyr
Post-pandemic it’s easy to assume that everything has moved online, but when it comes to B2B, and ...
Read More
Scale sales globally through Channel Partners with Channel Concierge
Channel Concierge by BNZSA, powered by Anteriad, is a centralised, fully integrated Marketing-as-a-S...
Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram