Demand generation powered by people: the future of account based marketing (Part 2)

Account Based Marketing

In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]