In-house or outsourced? The pros and cons of outsourcing B2B content creation
At its most basic, B2B content marketing is about creating and sharing relevant and valuable information with your target audience to engage with them and drive sales. In today’s info-saturated world however, this is not the easiest task. It requires delivering quality content consistently across numerous channels that address a B2B prospect’s interests, needs and […]
Five Reasons to use BNZSA inTNT data to connect with in-market buyers
Companies are tired of guesswork when trying to filter through the noise of identifying the buying patterns of their target customers. With buying cycles increasing and purchasing decisions taking longer, accurately targeting companies that are currently in market is vital to accelerate pipeline and revenue generation. The value of intent data in B2B sales: Traditional […]
Engage your pipeline with Enhanced Digital Content Syndication from BNZSA & Anteriad to reduce wastage, improve ROI and increase volumes of sales ready opportunities.
Digital Content Syndication combined with human verification and Warm HandoverTM offers customers the ability to increase MQL to SRL conversions by 3-5%. Digital content syndication strategies to fill pipelines with opportunities is still one of the most popular marketing mechanisms to fuel revenue engines. But despite the ever-increasing sophistication of content for engagement with prospects, […]
7 Benefits of using content hubs in B2B outreach
B2B buyers are increasingly expecting a B2C-like experience when interacting with B2B companies. This means that they want easy access to relevant and valuable content and information, as well as seamless and efficient communication and collaboration throughout the buying process. To meet these expectations, B2B marketers need to focus on creating an omnichannel presence that […]
Land your messaging in new markets with the right localisation strategy
Expanding market reach globally is synonymous with growth and opportunity in B2B, but it can take a significant amount of time, effort, and resources. There is a need to familiarise yourself with the various nuances of each country and market. From different languages and purchasing practices to learning about the local competitive market with varying […]
Enhance your sales outreach: Propelling your Q3 pipeline to Q4 success
As we head into Q3 2023, businesses are still facing uncertain economic conditions due to the cumulative effects of adverse events over the past three years – most notably the Covid-19 pandemic and Russia’s invasion of Ukraine. This has had a negative knock-on effect across multiple industries, and even the tech sector has not been […]
Opportunity Finder gets a Promotion – Introducing the BNZSA Promoter Programme
The latest service offering available from BNZSA’s Opportunity Finder end-to-end revenue framework. Against a backdrop of recession, inflation, and staffing cutbacks, if a company could approach you and offer you the chance to continue to grow your business well above the market average and in double digits, what would you say? “Impossible?” “Very unlikely?” Or […]
Get the right audience to your Event with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. Before Covid, many companies used to run or attend many successful Face to Face (F2F) events, where they could attract potential customers to stands, […]
Engage your prospects with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. So, we’ve done the research to find who is in market, who are the decision makers we need to speak to and most importantly, […]
Ignite the lead gen eco-system with Opportunity Finder
Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. In the first two segments of this blog series, we establish the importance of building a robust database complete with company information, […]
