Demand generation powered by people: the future of account based marketing (Part 2)
In a series of three articles, Paul Stacey, head of BNZSA UK, examines the current state of Account Based Marketing (ABM). In this second instalment, he provides an appraisal of the ABM vendor landscape and where to invest. Can software alone solve ABM today? There are multiple activities involved in creating and executing a successful […]
Learning from a legend: my conversation with David Cote
Call me boring, but there’s nothing I enjoy more than talking about business strategy and exploring new ways to power growth. It’s even better when I get to pick the brain of a business legend, and a few weeks ago I was lucky enough to have a one-to-one with David Cote, former CEO of Honeywell and current Chairman […]
Demand generation powered by people: the future of effective account based marketing (Part 1)
In this series of three articles, Paul Stacey examines the current state of Account Based Marketing (ABM). He looks at the necessary alignment with sales and marketing strategies; an appraisal of the ABM vendor landscape and where to invest; and considers the essential linkage between high quality data and timely human intervention. ABM – A […]
Understanding the Schrems II decision on data privacy: check if you’re compliant
At BNZSA, we make sure that our customers can rely on the fact that the data they receive from us will be 100% data privacy safe. Our legal team is always compliant with the latest decisions, the most recent of which is the Schrems II decision in the Court of the European Union, which relates to the […]
All aboard! Hiring and onboarding 50 people in lockdown
At the start of 2020, we had a very ambitious plan to scale BNZSA, which meant that as a recruiter I was on track to have a very busy year. In January I sat down with our founder, Brahim, to map out how each team would grow and how we would build entirely new departments. […]
Case study: ABM demand generation – collaboration software and hardware solution
The campaign has been running for six quarters and has delivered more than 200 leads and more than 12 times return on investment. The brief The client asked BNZSA to help support ambitious sales goals for a collaboration software and hardware solution. Due to the relatively low market awareness of the product, the client tasked […]
AI in B2B lead generation: the search for intelligent life
Along with the Internet of Things, 3D printing, genetic engineering, quantum computing, and other nascent technologies, Artificial Intelligence (AI) is a cornerstone of the 4th Industrial Revolution. AI has evolved from the whimsical, yet engaging Cortana, virtual assistant to the Master Chief of the Halo Xbox gaming franchise of my youth, to be something far […]
BNZSA Academy, one year in: what I’ve learned from our international expansion
This week I’m celebrating the first anniversary of the BNZSA Academy, our branch in Tangiers, Morocco! It’s been a crazy and challenging 12 months to lead on our international expansion, and I want to thank Arnaud and Chrissy for being by my side through all of it. Together we’ve built a team of 20 marketing executives who work […]
Case study: Channel recruitment and activation – global datacenter hardware vendor
We exceeded our customer’s ambitious channel recruitment and activations goals by 20 percent at the end of the first full year. Today we are delivering up to $500,000 of confirmed revenue per month through the resellers we have activated. The Brief Our client asked BNZSA to help it grow its critical power, thermal management, and […]
BNZSA signs strategic agreement with Overmore Group
BNZSA and Overmore Group have signed a strategic agreement to deliver best-in-class lead generation and marketing services for clients of both companies. The partnership establishes a unique lead validation and qualification offering that blends automated and physical verification. By offering a service that is both automated and tele-verified by BNZSA, the collaboration provides four key […]
