Video: The future of account based marketing – demand generation powered by people
Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]
How does BNZSA’s intent activation engine work?
Our Intent Activation Engine provides the best leads possible by harnessing the combined power of multiple and best data sources for buyer intent, technographic, firmographic and our own proprietary data, with timely and local language activation through digital and phone. But how does it actually work? Our Chief Product Officer Saurabh Rastogi explains more here. […]
BNZSA Records 105 Percent Year-On-Year Revenue Growth in Q1 and Predicts 80 Percent Annual Earnings Uptick in 2021
Headcount Increased by 30 Percent with 35 New Hires in Q1 To Meet Increased Client Demand and Expansion into The Americas and Russia MADRID, SPAIN, 15 April 2021 – Leading European B2B sales and marketing agency, BNZSA, saw a 105 percent year-on-year revenue growth in Q1 2021, and added 35 new members to its multinational […]
BNZSA Expands Operations into North America
Unique combination of deep first-party data insights, digital capabilities and contact center agents previously not available in North America MADRID, SPAIN, 29 March 2021 – Leading European B2B sales and marketing agency, BNZSA, has expanded its operations into North America following significant client demand. BNZSA specialises in tele-based demand generation with a team of more […]
What clients want from agencies: a real understanding of their challenges
Every agency claims to know what clients want, but what’s the best way to find out? Of course you can ask them, but we went one step further – we’ve brought some of our longest-standing client contacts on board into key strategic roles. This gives us a unique customer-focused insight into what companies like Intel […]
The best B2B sales and marketing call centre for the technology industry in EMEA
It’s easy to make big claims, but we think this one is justified. We’re pretty sure no other call centre in EMEA can match our expertise in B2B technology, nor our capacity in terms of local language engagement. Our 100 Sales and Marketing Executives come from 30 nationalities and speak 16 languages. They’re supported by […]
Lessons from lockdown: one year of remote working
On a Friday afternoon one year ago, we received the news that Spain was entering a tough lockdown and that every single employee would have to switch to remote working. Over the course of that weekend, a small team worked tirelessly to deliver equipment to people’s homes all over Madrid, so that by the following […]
BNZSA celebrates International Women’s Day 2021
We mark International Women’s Day 2021 with some reflections on where we are as a company in our inclusion journey. BNZSA is committed to creating a workplace that is a safe and inclusive environment for all of our employees regardless of their race, gender, sexual orientation, physical and neurodiversity, or any other personal characteristics. Our team is comprised […]
BNZSA launches complete end to end buyer intent data activation solution
BNZSA’s Intent Activation is the most complete end-to-end solution to identify, track and activate Intent data for B2B sales and marketing professionals Leading B2B IT marketing agency, BNZSA, today launches the BNZSA Intent Activation, the most complete end-to-end solution to identify, track and activate buyer intent data for B2B sales and marketing professionals. For the […]
Demand generation powered by people: the future of effective account based marketing (Part 3)
In the third and final instalment of his assessment of Account Based Marketing (ABM), Paul Stacey, Head of BNZSA UK, considers the necessity for quality data and appropriate human intervention in successful ABM. Let’s not kid ourselves, ABM is difficult A truism is that not all ABM campaigns are created – or executed – equally. […]
