Basware and BNZSA: An Outsourced BDR Programme That Delivers the Goods – Year-In, Year-Out

outsourced BDR

Background – About Basware Basware is a global leader in providing networked purchase-to-pay solutions and e-invoicing services with operations in 14 countries. Its cloud-based technology enables organisations to fully manage their spend, mitigate financial risk and reduce the cost of operations via automation. The company markets its solutions to an international audience of enterprise level companies.   The Brief – Establishing Outsourced Business Development In March […]

BNZSA: The Largest and Most Effective B2B IT Sales and Marketing Call Centre in Europe

250-Strong Team, 30 Nationalities and 16 Native Languages Deliver the Best Sales Ready Leads Money Can Buy Madrid, Spain, 5 May 2021 – Responding to unprecedented client demand, leading European B2B IT marketing agency, BNZSA, today boasts the largest and most effective outbound call centre in EMEA, also serving the Americas and Russia. BNZSA specialises […]

3 common pitfalls when implementing a data-driven marketing strategy

data strategy

The most effective B2B marketing campaigns start with a nice clean dataset – for ABM especially, but in general if your database is in bad shape, you’ll create a lot of other problems for your campaign further down the line. In this article, our Chief Data Officer Gina Goanta explores some of the common traps […]

Video: The future of account based marketing – demand generation powered by people

Account based marketing

Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]

How does BNZSA’s intent activation engine work?

BNZSA Office in Madrid

Our Intent Activation Engine provides the best leads possible by harnessing the combined power of multiple and best data sources for buyer intent, technographic, firmographic and our own proprietary data, with timely and local language activation through digital and phone. But how does it actually work? Our Chief Product Officer Saurabh Rastogi explains more here. […]