BNZSA: The Largest and Most Effective B2B IT Sales and Marketing Call Centre in Europe

250-Strong Team, 30 Nationalities and 16 Native Languages Deliver the Best Sales Ready Leads Money Can Buy Madrid, Spain, 5 May 2021 – Responding to unprecedented client demand, leading European B2B IT marketing agency, BNZSA, today boasts the largest and most effective outbound call centre in EMEA, also serving the Americas and Russia. BNZSA specialises […]

3 common pitfalls when implementing a data-driven marketing strategy

data strategy

The most effective B2B marketing campaigns start with a nice clean dataset – for ABM especially, but in general if your database is in bad shape, you’ll create a lot of other problems for your campaign further down the line. In this article, our Chief Data Officer Gina Goanta explores some of the common traps […]

Video: The future of account based marketing – demand generation powered by people

Account based marketing

Account based marketing – A difficult, but rewarding ‘new normal’ for B2B sales With greater uncertainty about technology investments, the current pandemic has ushered a necessary change in traditional B2B sales and marketing strategies and accelerated a greater need for effective account based marketing (ABM). Without in-person channels like face-to-face meetings and networking events, it’s […]

How does BNZSA’s intent activation engine work?

BNZSA Office in Madrid

Our Intent Activation Engine provides the best leads possible by harnessing the combined power of multiple and best data sources for buyer intent, technographic, firmographic and our own proprietary data, with timely and local language activation through digital and phone. But how does it actually work? Our Chief Product Officer Saurabh Rastogi explains more here. […]

BNZSA Expands Operations into North America

Unique combination of deep first-party data insights, digital capabilities and contact center agents previously not available in North America MADRID, SPAIN, 29 March 2021 – Leading European B2B sales and marketing agency, BNZSA, has expanded its operations into North America following significant client demand. BNZSA specialises in tele-based demand generation with a team of more […]

What clients want from agencies: a real understanding of their challenges

what clients want

Every agency claims to know what clients want, but what’s the best way to find out? Of course you can ask them, but we went one step further – we’ve brought some of our longest-standing client contacts on board into key strategic roles. This gives us a unique customer-focused insight into what companies like Intel […]

The best B2B sales and marketing call centre for the technology industry in EMEA

B2B call centre

It’s easy to make big claims, but we think this one is justified. We’re pretty sure no other call centre in EMEA can match our expertise in B2B technology, nor our capacity in terms of local language engagement. Our 100 Sales and Marketing Executives come from 30 nationalities and speak 16 languages. They’re supported by […]

Lessons from lockdown: one year of remote working

Remote working

On a Friday afternoon one year ago, we received the news that Spain was entering a tough lockdown and that every single employee would have to switch to remote working. Over the course of that weekend, a small team worked tirelessly to deliver equipment to people’s homes all over Madrid, so that by the following […]

BNZSA celebrates International Women’s Day 2021

BNZSA International women's day 2021

We mark International Women’s Day 2021 with some reflections on where we are as a company in our inclusion journey. BNZSA is committed to creating a workplace that is a safe and inclusive environment for all of our employees regardless of their race, gender, sexual orientation, physical and neurodiversity, or any other personal characteristics. Our team is comprised […]