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We’re incredibly excited to announce that BNZSA has been acquired by Anteriad.

Maximising event follow-up with Lead Verifyr

Post-pandemic it’s easy to assume that everything has moved online, but when it comes to B2B, and especially the IT channel, face-to-face events are back in full swing, and they play a significant role in driving meaningful customer experiences and organization success. According to a survey conducted by Bizzabo in June 2023, 81.7% of event […]

Scale sales globally through Channel Partners with Channel Concierge

Channel Concierge by BNZSA, powered by Anteriad, is a centralised, fully integrated Marketing-as-a-Service for your channel partners. Companies have recently faced strong headwinds in the form of cutbacks and layoffs, but optimism is starting to grow. Companies such as Meta, Microsoft, and Google reported positive revenue growth for Q2 2023 for the first time following […]

Land your messaging in new markets with the right localisation strategy

Expanding market reach globally is synonymous with growth and opportunity in B2B, but it can take a significant amount of time, effort, and resources. There is a need to familiarise yourself with the various nuances of each country and market. From different languages and purchasing practices to learning about the local competitive market with varying […]

Avoid content fatigue and maximise your lead generation eco-system.

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Companies invest in resources and do a lot of work to map out their addressable market, identify their Ideal Customer Profile and build a database of relevant contacts. This is an essential task to build an eco-system of consented contacts to use in sales and marketing outreach.   Having a robust database of contacts is crucial […]

Identify, engage and close key accounts with BNZSA’s Opportunity Finder

It’s a no brainer that sales teams are always going to look for ways to maximise their MQL and SQLs to closed won conversion rates. And as we face further economic uncertainty, it is even more vital for sales and marketing teams to ensure today’s budgets that are heavily scrutinised are invested wisely to secure […]

BNZSA’s Lead Verifyr – make your pipeline work harder

The challenge faced by sales and marketing teams Marketing teams work hard to produce a healthy pipeline of leads for sales teams to nurture. They commission lead gen services from a range of agencies who are able to generate simple opt-ins through to MQLs, with a typical cost of €50-60. However, with thousands of leads […]

Best Practices to Drive Effective Demand Generation in EMEA

For companies that are not based in EMEA, landing, and expanding into this territory is often considered a key milestone for global expansion. Many private equity or venture capitalists require up to 30% of total revenue to be generated from EMEA before considering investment and having customers in EMEA is certainly a key factor when […]

Basware and BNZSA: An Outsourced BDR Programme That Delivers the Goods – Year-In, Year-Out

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Background – About Basware Basware is a global leader in providing networked purchase-to-pay solutions and e-invoicing services with operations in 14 countries. Its cloud-based technology enables organisations to fully manage their spend, mitigate financial risk and reduce the cost of operations via automation. The company markets its solutions to an international audience of enterprise level companies.   The Brief – Establishing Outsourced Business Development In March […]