Lead Qualification – make your pipeline work harder

The challenge faced by sales and marketing teams Marketing teams work hard to produce a healthy pipeline of leads for sales teams to nurture. They commission lead gen services from a range of agencies who are able to generate simple opt-ins through to MQLs, with a typical cost of €50-60. However, with thousands of leads […]

Best Practices to Drive Effective Demand Generation in EMEA

For companies that are not based in EMEA, landing, and expanding into this territory is often considered a key milestone for global expansion. Many private equity or venture capitalists require up to 30% of total revenue to be generated from EMEA before considering investment and having customers in EMEA is certainly a key factor when […]

Basware and BNZSA: An Outsourced BDR Programme That Delivers the Goods – Year-In, Year-Out

Bnzsa y Basware

Background – About Basware Basware is a global leader in providing networked purchase-to-pay solutions and e-invoicing services with operations in 14 countries. Its cloud-based technology enables organisations to fully manage their spend, mitigate financial risk and reduce the cost of operations via automation. The company markets its solutions to an international audience of enterprise level companies.   The Brief – Establishing Outsourced Business Development In March […]

Case study: ABM demand generation – collaboration software and hardware solution

The campaign has been running for six quarters and has delivered more than 200 leads and more than 12 times return on investment.  The brief The client asked BNZSA to help support ambitious sales goals for a collaboration software and hardware solution. Due to the relatively low market awareness of the product, the client tasked […]

Case study: Channel recruitment and activation – global datacenter hardware vendor

Channel case study

We exceeded our customer’s ambitious channel recruitment and activations goals by 20 percent at the end of the first full year. Today we are delivering up to $500,000 of confirmed revenue per month through the resellers we have activated.  The Brief Our client asked BNZSA to help it grow its critical power, thermal management, and […]

Case study: Lead qualification – storage solutions

Lead Qualification

The primary objective was lead qualification. BNZSA processed over 35,000 leads in 12 months, and identified more than 150 high value, sales ready leads worth more than $25 million. In addition to processing leads that were created through the marketing campaign, we requalified more than 30,000 leads that had been generated through previous marketing campaigns […]

How we set up 100 remote offices in 48 hours with Intel vPro®

In March 2020, we set up over 100 remote offices over the course of a single weekend. Most of our workforce is based in Madrid, Spain, where the Government announced a nationwide state of alarm on a Friday afternoon. By 8am on Monday morning, we had every single employee up and running from home. Our […]