Best Practices to Drive Effective Demand Generation in EMEA

For companies that are not based in EMEA, landing, and expanding into this territory is often considered a key milestone for global expansion. Many private equity or venture capitalists require up to 30% of total revenue to be generated from EMEA before considering investment and having customers in EMEA is certainly a key factor when […]

Intel veteran, Marc Beckers, joins BNZSA to provide expert technical consultancy and training

After 23 years as a technical consultant at Intel, Beckers has been hired to provide technical advice, coaching and the benefit of his wealth of experience of existing and modern technologies and architectures to BNZSA’s senior Business Development Representatives (BDRs)  Leading European B2B marketing agency, BNZSA has appointed Marc Beckers as IT Training & Onboarding […]

Together we save: sustainable marketing

Introducing sustainable marketing with BNZSA Opportunity Finder. Reduce your carbon footprint and stay on the right side of the law. While most marketeers regard the introduction of the General Data Protection Regulation (GDPR) as legal compliance and administrative requirement, it has reduced the number of marketing emails by an estimated 1.2 billion per day, according […]

Trends in IT buying: PC fleet

pc-purchasing-b2b

Desktop computers still occupy large percentages of corporate inventories, despite surge in laptop sales in 2021  BNZSA’s team of business development representatives (BDRs) are out in the market talking to IT buyers worldwide every single day. And with native speakers of 25 languages, we touch pretty much every geographical region in the world.   Periodically, our […]

Opportunity Finder – the Missing Link for IT B2B Sales and Marketing

I spoke with Saurabh Rastogi, Chief Product Officer, to find out more about BNZSA’s new offering, Opportunity Finder. Opportunity Finder will be the first and only product in the industry that will provide opportunity data at scale. This delivers a far quicker route to closed business by providing actionable middle of the funnel account insights […]

Why the Creation of Virtual Sales Teams is Imperative in an Increasingly Digital Age

In an increasingly digital first world, it is perhaps inevitable that companies look to technology solutions to solve pain points such as pipeline acceleration before they look at how to fix internal workflows and processes that should be supporting their sales teams. But how many times has a new technology implementation failed to deliver its […]

How Data Enrichment Can Generate Better Leads

data enrichment

Gina Goanta, Chief Data Officer, BNZSA Data enrichment is an often-overlooked area of B2B marketing strategy. But why? It’s time consuming and doesn’t give the adrenalin hits of getting straight out in the market. But without it your marketing, business development and sales teams will really miss out. Enriched data can give you: Better content […]

3 common pitfalls when implementing a data-driven marketing strategy

data strategy

The most effective B2B marketing campaigns start with a nice clean dataset – for ABM especially, but in general if your database is in bad shape, you’ll create a lot of other problems for your campaign further down the line. In this article, our Chief Data Officer Gina Goanta explores some of the common traps […]