How Data Enrichment Can Generate Better Leads

data enrichment

Gina Goanta, Chief Data Officer, BNZSA Data enrichment is an often-overlooked area of B2B marketing strategy. But why? It’s time consuming and doesn’t give the adrenalin hits of getting straight out in the market. But without it your marketing, business development and sales teams will really miss out. Enriched data can give you: Better content […]

3 common pitfalls when implementing a data-driven marketing strategy

data strategy

The most effective B2B marketing campaigns start with a nice clean dataset – for ABM especially, but in general if your database is in bad shape, you’ll create a lot of other problems for your campaign further down the line. In this article, our Chief Data Officer Gina Goanta explores some of the common traps […]

How does BNZSA’s intent activation engine work?

BNZSA Office in Madrid

Our Intent Activation Engine provides the best leads possible by harnessing the combined power of multiple and best data sources for buyer intent, technographic, firmographic and our own proprietary data, with timely and local language activation through digital and phone. But how does it actually work? Our Chief Product Officer Saurabh Rastogi explains more here. […]

What clients want from agencies: a real understanding of their challenges

what clients want

Every agency claims to know what clients want, but what’s the best way to find out? Of course you can ask them, but we went one step further – we’ve brought some of our longest-standing client contacts on board into key strategic roles. This gives us a unique customer-focused insight into what companies like Intel […]

The best B2B sales and marketing call centre for the technology industry in EMEA

B2B call centre

It’s easy to make big claims, but we think this one is justified. We’re pretty sure no other call centre in EMEA can match our expertise in B2B technology, nor our capacity in terms of local language engagement. Our 100 Sales and Marketing Executives come from 30 nationalities and speak 16 languages. They’re supported by […]

Lessons from lockdown: one year of remote working

Remote working

On a Friday afternoon one year ago, we received the news that Spain was entering a tough lockdown and that every single employee would have to switch to remote working. Over the course of that weekend, a small team worked tirelessly to deliver equipment to people’s homes all over Madrid, so that by the following […]

BNZSA celebrates International Women’s Day 2021

BNZSA International women's day 2021

We mark International Women’s Day 2021 with some reflections on where we are as a company in our inclusion journey. BNZSA is committed to creating a workplace that is a safe and inclusive environment for all of our employees regardless of their race, gender, sexual orientation, physical and neurodiversity, or any other personal characteristics. Our team is comprised […]

Learning from a legend: my conversation with David Cote

business strategy

Call me boring, but there’s nothing I enjoy more than talking about business strategy and exploring new ways to power growth. It’s even better when I get to pick the brain of a business legend, and a few weeks ago I was lucky enough to have a one-to-one with David Cote, former CEO of Honeywell and current Chairman […]

All aboard! Hiring and onboarding 50 people in lockdown

onboarding BNZSA

At the start of 2020, we had a very ambitious plan to scale BNZSA, which meant that as a recruiter I was on track to have a very busy year. In January I sat down with our founder, Brahim, to map out how each team would grow and how we would build entirely new departments. […]