Save up to 44% in costs by switching to BNZSA, powered by Anteriad’s new SDR-Sales-as-a-Service model.
First, we had the pandemic. Second, we had the great resignation and quietly quitting and more recently we have seen swathes of layoffs in the Tech Industry that started in Q4 last year and has added another 170K to the disturbing tally in Q1 this year, according to Layoffs.fyi Unfortunately, this trend looks likely to […]
Avoid content fatigue and maximise your lead generation eco-system.
Companies invest in resources and do a lot of work to map out their addressable market, identify their Ideal Customer Profile and build a database of relevant contacts. This is an essential task to build an eco-system of consented contacts to use in sales and marketing outreach. Having a robust database of contacts is crucial […]
Identify, engage and close key accounts with BNZSA’s Opportunity Finder
It’s a no brainer that sales teams are always going to look for ways to maximise their MQL and SQLs to closed won conversion rates. And as we face further economic uncertainty, it is even more vital for sales and marketing teams to ensure today’s budgets that are heavily scrutinised are invested wisely to secure […]
Digital awareness campaigns with a purpose
The digital challenges in B2B marketing In the B2B space, digital can be hard to get right. You have to catch the potential buyer’s attention in a very crowded marketplace, where we are already pretty desensitised and mistrustful of online advertising and email marketing in general. It’s particularly challenging given the education journey required to […]
BNZSA’s Lead Recyclr: Re-engage sales pipeline and focus on high value opportunities
The challenge faced by sales teams when trying to optimise resources to maximise pipeline According to our clients, on average only 1.5% of leads will eventually close, meaning 98.5% of leads are rejected by sales teams at some point along the sales pipeline. But what can cause a lead to drop from the pipeline? Leads […]
BNZSA’s Lead Verifyr – make your pipeline work harder
The challenge faced by sales and marketing teams Marketing teams work hard to produce a healthy pipeline of leads for sales teams to nurture. They commission lead gen services from a range of agencies who are able to generate simple opt-ins through to MQLs, with a typical cost of €50-60. However, with thousands of leads […]
9 YEARS ROCKING WITH BNZSA
June is a special month here at BNZSA. Why? It’s our birthday! Because 9 years ago in a small garage in the South of France, BNZSA was born. With an ambition to change the lead generation industry, our founder and CEO, Brahim, started on the path to make BNZSA what it is today – a […]
BNZSA beefs up global account coverage by appointing marketing industry heavy hitter, Jeff Slough
Bringing over thirty years of experience in the direct marketing industry, Jeff Slough has joined leading European B2B marketing agency, BNZSA as Senior Director, Global Accounts. Originally from Texas, Jeff spent 27 years at Harte Hanks, where his last role, Head of Growth, Europe, was based in Belgium. His career has focused on supporting some […]
Best Practices to Drive Effective Demand Generation in EMEA
For companies that are not based in EMEA, landing, and expanding into this territory is often considered a key milestone for global expansion. Many private equity or venture capitalists require up to 30% of total revenue to be generated from EMEA before considering investment and having customers in EMEA is certainly a key factor when […]
Global B2B marketing agency BNZSA records 237% year-on-year revenue growth for Q1 2022
Leading global B2B IT sales and marketing agency BNZSA delivered 237% revenue growth in Q1 2022. This is supported by a headcount increase of 159%, with around 400 employees currently on staff. BNZSA is one of Europe’s largest B2B marketing agencies, delivering sales-ready leads to many of the world´s leading technology brands including Acer, Dell, […]
