Best Practices to Drive Effective Demand Generation in EMEA

For companies that are not based in EMEA, landing, and expanding into this territory is often considered a key milestone for global expansion. Many private equity or venture capitalists require up to 30% of total revenue to be generated from EMEA before considering investment and having customers in EMEA is certainly a key factor when […]

Global B2B marketing agency BNZSA records 237% year-on-year revenue growth for Q1 2022

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Leading global B2B IT sales and marketing agency BNZSA delivered 237% revenue growth in Q1 2022. This is supported by a headcount increase of 159%, with around 400 employees currently on staff. BNZSA is one of Europe’s largest B2B marketing agencies, delivering sales-ready leads to many of the world´s leading technology brands including Acer, Dell, […]

Intel veteran, Marc Beckers, joins BNZSA to provide expert technical consultancy and training

After 23 years as a technical consultant at Intel, Beckers has been hired to provide technical advice, coaching and the benefit of his wealth of experience of existing and modern technologies and architectures to BNZSA’s senior Business Development Representatives (BDRs)  Leading European B2B marketing agency, BNZSA has appointed Marc Beckers as IT Training & Onboarding […]

Together we save: sustainable marketing

Introducing sustainable marketing with BNZSA Opportunity Finder. Reduce your carbon footprint and stay on the right side of the law. While most marketeers regard the introduction of the General Data Protection Regulation (GDPR) as legal compliance and administrative requirement, it has reduced the number of marketing emails by an estimated 1.2 billion per day, according […]

Celebrating International Women’s Day 2022

Today we celebrate International Women’s Day with a shout out for all the fantastic women that make BNZSA the place that it is today. We are committed to equality in the workplace and do everything we can to ensure that BNZSA is a supportive environment for women to fulfil their professional ambitions. Currently around 45% […]

Trends in IT buying: PC fleet

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Desktop computers still occupy large percentages of corporate inventories, despite surge in laptop sales in 2021  BNZSA’s team of business development representatives (BDRs) are out in the market talking to IT buyers worldwide every single day. And with native speakers of 25 languages, we touch pretty much every geographical region in the world.   Periodically, our […]

Opportunity Finder – the Missing Link for IT B2B Sales and Marketing

I spoke with Saurabh Rastogi, Chief Product Officer, to find out more about BNZSA’s new offering, Opportunity Finder. Opportunity Finder will be the first and only product in the industry that will provide opportunity data at scale. This delivers a far quicker route to closed business by providing actionable middle of the funnel account insights […]

BNZSA Expands into Asia-Pacific to Deliver Truly Global Demand Generation

BNZSA has built upon its European and Americas operations with expansion into the Asia-Pacific region to provide clients with global demand generation services. At present, all global client lead generation campaigns are being run remotely from Europe but uniquely, delivered by native language speakers. “As a consequence of the outstanding campaigns we continue to deliver […]