Leading B2B IT marketing agency, BNZSA, today launches the BNZSA Intent Activation, the most complete end-to-end solution to identify, track and activate buyer intent data for B2B sales and marketing professionals.
For the first time ever, BNZSA’s Intent Activation connects all the disparate tools available to deliver the most accurate buyer intent data, with the highest possible lead qualification and industry standard GDPR compliance.
“At the heart of the BNZSA Intent Activation is a combination of data and digital capabilities with inter-personal engagement. No one else offers this. There are intent vendors, technographic vendors, firmographic vendors, contact vendors, digital agencies and tele- agencies. Some provide pieces of the puzzle, but none does everything – until now. No other offering provides B2B sales and marketing leaders with so many different execution options.”
BNZSA is the only company that offers a customisable and flexible Intent solution to B2B sales and marketers, depending on their needs, budget and execution abilities. Uniquely, the BNZSA Intent Activation realises an end-to-end value journey through information enrichment via broad-based Intent, firmographics and technographics, to digital warming through social media, content syndication, email, display and PR, to local language phone based BANT qualification.
The BNZSA Intent Activation comprises a series of proprietary sequencing tools.
The output is a predetermined number of highly qualified, information-rich leads who have already been engaged with, are delivered to client-side inside sales and marketing teams for immediate activation.
To fuel the BNZSA Intent Activation, BNZSA is working with a number of companies with complimentary solutions to build a partner ecosystem to deliver third party data, techno- and firmogaprahics in addition to its proprietary first party insight data.
“The combination of best-in-class technology intelligence, digital engagement and phone qualification by BNZSA provides clients with the most actionable qualified leads possible. This accelerates sales cycles and increases conversions,” Brahim added.
To learn more about our Intent Activation offer, you can explore our product page, or reach out to our VP Communications, Clive Savage.