BNZSA beefs up global account coverage by appointing marketing industry heavy hitter, Jeff Slough 


Bringing over thirty years of experience in the direct marketing industry, Jeff Slough has joined leading European B2B marketing agency, BNZSA as Senior Director, Global Accounts.  

Originally from Texas, Jeff spent 27 years at Harte Hanks, where his last role, Head of Growth, Europe, was based in Belgium. His career has focused on supporting some of the world’s leading brands to design and manage international growth marketing campaigns. 

Jeff specializations include CRM, Data, Marketing-as-a-Service (MaaS), ABM and social selling. In his new role, Slough’s mission is to build stronger and deeper partnerships with BNZSA’s current and future enterprise clients. 

Slough joins BNZSA as it continues to improve its global footprint and scale with major brands such as Oracle, SAP, Dell, Fujitsu and Acer. The company currently has more than 400 employees from 45 nationalities, speaking 25 languages and continues to expand in B2B tele-services, data, decision science and digital services. 

Founded in 2013 by Brahim Samhoud, BNZSA’s goal from the outset was to shake up and re-envision the direct marketing industry. As the cost per lead and content syndication model comes under more pressure from regulation such as the General Data Protection Regulation (GDPR) and razor thin margins, BNZSA has looked to introduce new methods to generate the type of opportunities its clients need today. 

As well as gaining explicit consent for digital, verifying data points and gaining actionable insight, BNZSA has also rolled out its trademarked Warm Handover process, which delivers lead-to-revenue conversion of 70%. Its unique stack of data, decision science and digital products layered with local language tele-services coverage means they can deliver warm revenue opportunities in real time. 

Talking about his new role, Jeff Slough said: “More years ago than I care to admit, Brahim and I bonded over our shared vision for how our industry and its culture could be improved. What’s incredible is that Brahim has gone out and made it happen! BNZSA breaks the old models of direct marketing and continues to innovate with an incredibly talented team of industry veterans and game-changing future leaders.” 

“BNZSA has an impressive client retention rate of 95%, and I’m excited to work with these key accounts to build long-term partnerships for the future.” 

BNZSA’s CEO, Brahim Samhoud, said: “I’m delighted to bring Jeff into the team as this will add huge value to our clients and our employees. With his deep experience in the industry, he has the knowledge and vision to develop revenue-building products and services for our clients and to mentor our next generation of talent.” 

About BNZSA 

BNZSA is a leading sales & marketing agency specialising in data and tele-based demand generation with a team of 400 who are experts in delivering qualified, sales-ready leads. It was established in 2013 and has grown rapidly over eight years. BNZSA is privately-owned, has never relied on third-party funding, and has been profitable since day one. 

The company is based in Madrid, Spain, and has offices in the UK, France, and Morocco. It invests heavily in its agents who are all native language speakers and deliver client campaigns in languages globally. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin its value proposition. It built its own bespoke CRM platform and is a pioneer in the use of Artificial Intelligence, Neuro Linguistic Programming and Machine Learning technologies. 

For more information, visit our website or contact Chief Marketing Officer Soniya Ganvir.