Digital awareness campaigns with a purpose
Part One The digital challenges in B2B marketing In the B2B space, digital can be hard to get right. You have to catch the potential buyer’s attention in a very crowded marketplace, where we are already pretty desensitised and mistrustful of online advertising and email marketing in general. It’s particularly challenging given the education journey […]
BNZSA beefs up global account coverage by appointing marketing industry heavy hitter, Jeff Slough
Bringing over thirty years of experience in the direct marketing industry, Jeff Slough has joined leading European B2B marketing agency, BNZSA as Senior Director, Global Accounts. Originally from Texas, Jeff spent 27 years at Harte Hanks, where his last role, Head of Growth, Europe, was based in Belgium. His career has focused on supporting some […]
Global B2B marketing agency BNZSA records 237% year-on-year revenue growth for Q1 2022
Leading global B2B IT sales and marketing agency BNZSA delivered 237% revenue growth in Q1 2022. This is supported by a headcount increase of 159%, with around 400 employees currently on staff. BNZSA is one of Europe’s largest B2B marketing agencies, delivering sales-ready leads to many of the world´s leading technology brands including Acer, Dell, […]
Intel veteran, Marc Beckers, joins BNZSA to provide expert technical consultancy and training
After 23 years as a technical consultant at Intel, Beckers has been hired to provide technical advice, coaching and the benefit of his wealth of experience of existing and modern technologies and architectures to BNZSA’s senior Business Development Representatives (BDRs) Leading European B2B marketing agency, BNZSA has appointed Marc Beckers as IT Training & Onboarding […]
Celebrating International Women’s Day 2022
Today we celebrate International Women’s Day with a shout out for all the fantastic women that make BNZSA the place that it is today. We are committed to equality in the workplace and do everything we can to ensure that BNZSA is a supportive environment for women to fulfil their professional ambitions. Currently around 45% […]
Trends in IT buying: PC fleet
Desktop computers still occupy large percentages of corporate inventories, despite surge in laptop sales in 2021 BNZSA’s team of business development representatives (BDRs) are out in the market talking to IT buyers worldwide every single day. And with native speakers of 25 languages, we touch pretty much every geographical region in the world. Periodically, our […]
BNZSA appoints Johan Olberding as Chief Operating Officer to help transition the company to the next level and maintain stellar growth
ransformation and has proven track record of driving strategic business improvements, executing cost efficiencies, business process redesign and resource optimization.
BNZSA grows headcount by 250% in 2021 and opens new Madrid campus
Fuelled by growth in its US and APAC markets, B2B marketing agency BNZSA has finished 2021 with a bang by growing its headcount 250% since the beginning of the year. It has also opened a new 5500m2 campus facility in Las Rozas, one of Madrid’s most prestigious neighbourhoods, to accommodate its rapidly expanding sales, […]
What clients want from agencies: a real understanding of their challenges
Every agency claims to know what clients want, but what’s the best way to find out? Of course you can ask them, but we went one step further – we’ve brought some of our longest-standing client contacts on board into key strategic roles. This gives us a unique customer-focused insight into what companies like Intel […]
BNZSA celebrates International Women’s Day 2021
We mark International Women’s Day 2021 with some reflections on where we are as a company in our inclusion journey. BNZSA is committed to creating a workplace that is a safe and inclusive environment for all of our employees regardless of their race, gender, sexual orientation, physical and neurodiversity, or any other personal characteristics. Our team is comprised […]
