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We’re incredibly excited to announce that BNZSA has been acquired by Anteriad.

How can Opportunity Finder optimise your ABM strategy?

In parts one and two of our ABM series, we discussed what is needed for a successful ABM strategy and what value it can bring to your pipeline generation efforts. In this third and finally installment, we will lay out how Opportunity Finder can optimise your ABM strategy to land your messaging, convert your target […]

What is the added value of ABM?

In part one of our ABM series, we set out the necessary building blocks needed for a successful ABM campaign. In this second installment, we will delve deeper into the added value of using an ABM strategy in your marketing outreach. By focusing on the three R’s of Reach, Relationship, and Revenue, companies can create […]

What is needed for a successful ABM strategy?

Optimise your ABM strategy using Opportunity Finder to generate customers not leads – Part 1 Account Based Marketing (ABM) is not a new marketing discipline. On paper it sounds like a simple proposition to find and locate the various stakeholders or buying committees within an organisation, to communicate with them when a need is identified, […]

Channel your MDF investment into Virtual Teams 

VARs and Distributors that want to beef up lead generation activity and accelerate pipeline growth, are increasingly looking to adopt virtual selling teams to add instant BDR resources to ramp up pipeline for vendor partners.  Direct vendors and suppliers that utilise internal teams of business development resources (BDRs) are not the only ones looking to […]

Virtual Teams: The solution to BDR burnout and the Great Resignation

YouGov recently surveyed two thousand workers for recruitment website, TotalJobs. The results showed that more than 75% of participants had experienced at least one symptom of burnout this year. Two fifths of respondents cited unrealistic workloads as one of the biggest causes of burnout.  Many sectors such as travel and leisure, which were hit hard […]

How to build a BNZSA Rocker

By Paul Briggs, Director Global Corporate Development If you know anything about BNZSA, you’ll know that rock music has been a huge inspiration for us. We recently launched our first ever song, Together We Rock, which is an ode to our company slogan, and we refer to every single one of our employees as a […]