We’re incredibly excited to announce that BNZSA has been acquired by Anteriad.

Engage your pipeline with Enhanced Digital Content Syndication from BNZSA & Anteriad to reduce wastage, improve ROI and increase volumes of sales ready opportunities.

Digital Content Syndication combined with human verification and Warm HandoverTM offers customers the ability to increase MQL to SRL conversions by 3-5%. Digital content syndication strategies to fill pipelines with opportunities is still one of the most popular marketing mechanisms to fuel revenue engines. But despite the ever-increasing sophistication of content for engagement with prospects, […]

Opportunity Finder gets a Promotion – Introducing the BNZSA Promoter Programme

The latest service offering available from BNZSA’s Opportunity Finder end-to-end revenue framework. Against a backdrop of recession, inflation, and staffing cutbacks, if a company could approach you and offer you the chance to continue to grow your business well above the market average and in double digits, what would you say? “Impossible?” “Very unlikely?” Or […]

Get the right audience to your Event with Opportunity Finder

Join us for this six-part blog series where we’ll spotlight each of the key pillars of Opportunity Finder – the end-to-end revenue generator that can help you identify, engage, and close key accounts. Before Covid, many companies used to run or attend many successful Face to Face (F2F) events, where they could attract potential customers to stands, […]

How can Opportunity Finder optimise your ABM strategy?

In parts one and two of our ABM series, we discussed what is needed for a successful ABM strategy and what value it can bring to your pipeline generation efforts. In this third and finally installment, we will lay out how Opportunity Finder can optimise your ABM strategy to land your messaging, convert your target […]

What is the added value of ABM?

In part one of our ABM series, we set out the necessary building blocks needed for a successful ABM campaign. In this second installment, we will delve deeper into the added value of using an ABM strategy in your marketing outreach. By focusing on the three R’s of Reach, Relationship, and Revenue, companies can create […]

What is needed for a successful ABM strategy?

Optimise your ABM strategy using Opportunity Finder to generate customers not leads – Part 1 Account Based Marketing (ABM) is not a new marketing discipline. On paper it sounds like a simple proposition to find and locate the various stakeholders or buying committees within an organisation, to communicate with them when a need is identified, […]

Channel your MDF investment into Virtual Teams 

VARs and Distributors that want to beef up lead generation activity and accelerate pipeline growth, are increasingly looking to adopt virtual selling teams to add instant BDR resources to ramp up pipeline for vendor partners.  Direct vendors and suppliers that utilise internal teams of business development resources (BDRs) are not the only ones looking to […]