Save up to 44% in costs by switching to BNZSA, powered by Anteriad’s new SDR-Sales-as-a-Service model.
First, we had the pandemic. Second, we had the great resignation and quietly quitting and more recently we have seen swathes of layoffs in the Tech Industry that started in Q4 last year and has added another 170K to the disturbing tally in Q1 this year, according to Layoffs.fyi Unfortunately, this trend looks likely to […]
How can Opportunity Finder optimise your ABM strategy?
In parts one and two of our ABM series, we discussed what is needed for a successful ABM strategy and what value it can bring to your pipeline generation efforts. In this third and finally installment, we will lay out how Opportunity Finder can optimise your ABM strategy to land your messaging, convert your target […]
What is the added value of ABM?
In part one of our ABM series, we set out the necessary building blocks needed for a successful ABM campaign. In this second installment, we will delve deeper into the added value of using an ABM strategy in your marketing outreach. By focusing on the three R’s of Reach, Relationship, and Revenue, companies can create […]
What is needed for a successful ABM strategy?
Optimise your ABM strategy using Opportunity Finder to generate customers not leads – Part 1 Account Based Marketing (ABM) is not a new marketing discipline. On paper it sounds like a simple proposition to find and locate the various stakeholders or buying committees within an organisation, to communicate with them when a need is identified, […]
Switch to a Hybrid BDR and SDR “Sales As-A Service” model for more sustainable sales pipeline and faster returns on marketing investment in 2023
By Paul Briggs, Director of Global Corporate Development To hire and retain the best talent in the future it will not just be about overall compensation, it will also have to address growing themes of work /life balance, remote and flexible working, and other hygiene factors. Ultimately, these trends may force hiring managers and chief […]
Hope For The Best By Preparing For The Worst: BNZSA Examines The Five Key Trends For ITDMs For 2023 And Beyond.
As we enter the last few days of 2022 it is a customary tradition to do a bit of navel gazing about what the next year will hold for the IT Market and what hot topics will keep ITDMs awake at night next year. As we end what has been for many, a rollercoaster of […]
Channel your MDF investment into Virtual Teams
VARs and Distributors that want to beef up lead generation activity and accelerate pipeline growth, are increasingly looking to adopt virtual selling teams to add instant BDR resources to ramp up pipeline for vendor partners. Direct vendors and suppliers that utilise internal teams of business development resources (BDRs) are not the only ones looking to […]
Virtual Teams: The solution to BDR burnout and the Great Resignation
YouGov recently surveyed two thousand workers for recruitment website, TotalJobs. The results showed that more than 75% of participants had experienced at least one symptom of burnout this year. Two fifths of respondents cited unrealistic workloads as one of the biggest causes of burnout. Many sectors such as travel and leisure, which were hit hard […]
Global Sales and Marketing agency, BNZSA has launched a Decision Science practice and hires industry expert, Angela Beresford to head it up.
Launch of new team aims to offer its customers leading edge actionable insights for new ‘need nurturing’ services to augment data, digital and lead generation products, and services. Global B2B sales and marketing agency, BNZSA has launched its Decision Science practice and has hired industry expert Dr Angela Beresford to head it up. Its mission […]
How to build a BNZSA Rocker
By Paul Briggs, Director Global Corporate Development If you know anything about BNZSA, you’ll know that rock music has been a huge inspiration for us. We recently launched our first ever song, Together We Rock, which is an ode to our company slogan, and we refer to every single one of our employees as a […]
