We're incredibly excited to announce that BNZSA  has been acquired by Anteriad.
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Anteriad acquires BNZSA: A message from BNZSA's CEO, Brahim Samhoud

Brahim Samhoud

It has been ten years since BNZSA was founded. Our goal from Day 1 was always to be a disruptive force capable of changing the B2B marketing industry for the better. And we have achieved that.  

Over the last decade, BNZSA has brought multiple ground-breaking innovations to the market such as The Warm HandoverTM, Opportunity Finder, and most recently Knowledge Exchange, which is still in its pilot phase. Our service offering has evolved over time based on our first-hand experience in the market, allowing us to provide services backed by both first- and third-party data, as well as the crucial element, human intelligence, to revolutionise pipeline generation strategies for leading IT companies. 

We invested heavily in our global culture. We have been able grow our global presence with offices based in Spain, UK, France, and Morocco, with teams covering EMEA, Middle Eastern, US, Australian and Japanese markets.  

BNZSA has big ambitions for the future; this presented us with two options, either we continued this journey alone and took the risk that it will take another ten years to develop better integrated global offerings, or we looked to partner with a company whose ambitions and values align with ours.  

This is where Anteriad comes into the picture, and on Friday, 31 March, 2023 the deal was finalised for Anteriad to acquire BNZSA.  

So, what does this mean for BNZSA? We will now operate as BNZSA, powered by Anteriad, as a separate division of Anteriad and I will remain as CEO of BNZSA.  

I am thoroughly impressed by what Anteriad has managed to achieve in the B2B marketing space, especially their tech and data stack, such as the Anteriad Marketing Cloud. Our services are entirely complementary. While Anteriad focused on developing their technology and data driven solutions, we focused on the human offering. Anteriad has a strong presence in the US and India, while BNZSA is driven by a multi-cultural team of more than 300 people, speaking 26 languages natively, giving us a truly international presence with the power of understanding cultural nuances in different markets. Our European base gives Anteriad more direct access to the EMEA markets, expanding its sales reach and accelerating its growth in EMEA.  

This acquisition is great news for the industry. By combining our forces, we are integrating the best of both worlds to create the most comprehensive sales and marketing stack that the market has seen. I am thrilled to have found the right partner who can bring BNZSA to the next level, and it’s been great to see how Anteriad’s client obsession mirrors ours. I look forward to supporting our incredibly talented teams to innovate and grow.  

I want to take this opportunity to thank everyone who has been a part of BNZSA’s journey, both past and present. We would not be in this position today without the dedication and hard work from our Rockers, support teams, management, and incredible leadership team. Your support has been second to none to drive BNZSA’s success this far, and I am excited to see where this next chapter takes us.  

Together, I have no doubt that Anteriad and BNZSA will take B2B marketing to a whole new level, driven by data and powered by people. Anteriad and BNZSA – Together We Rock! 

For more information about the acquisition please see anteriad.com. 

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